Insight into digital marketing and cross-selling trends for banks and credit unions.

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Insight into digital marketing and cross-selling trends for banks and credit unions.

Blog Topics
Published
October 27, 2011

Union Bank of Michigan State Selects DeepTarget OLB and DeepTarget Email

Union Bank to deploy DeepTarget’s mutil-channel targeted marketing within the NetTeller platform

Huntsville, AL, November 16, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that Michigan-based Union Bank selected both DeepTarget OLB and DeepTarget Email to implement their multi-channel marketing strategy. Union Bank joins other financial institutions currently enjoying the unique benefits of these technologies. With over 70 years in business, Union Bank utilizes NetTeller™ from Jack Henry & Associates, Inc.® for their online banking platform.

NetTeller Online Banking™ is a comprehensive, turnkey Internet banking platform that enables banks to leverage today’s most cost-effective delivery channel by establishing robust, fully branded, secure Internet banking sites. Based on the partnership with Jack Henry & Associates, DeepTarget’s targeted banners are integrated within the NetTeller online banking platform so that their financial institution customers can seamlessly take advantage of this capability.

email marketing and the secure, hosted, display banner solution that presents highly targeted offers to individual account holders within various online banking environments. Click here to view the complete list of DeepTarget clients and customer testimonials.

“With today’s tight budgets, marketers need to deliver timely and targeted marketing messages to customers and prospects. The products from DeepTarget do that extremely well and also allow for very measurable results and reporting,” said Melanie Kauffman, V.P. Retail Sales & Marketing for Union Bank.

Click here to view the complete list of DeepTarget clients and customer testimonials.

About Jack Henry & Associates, Inc.
Jack Henry & Associates, Inc. (Nasdaq: JKHY) is a leading provider of technology solutions and payment processing services primarily for financial services organizations. Its technology solutions serve more than 11,300 customers nationwide, and are marketed and supported through four primary brands. Jack Henry Banking™ supports banks ranging from de novo to mid-tier institutions with information processing solutions. Symitar™ is the leading provider of information processing solutions for credit unions of all sizes. ProfitStars® provides highly specialized products and services that enable financial institutions of every asset size and charter, and diverse corporate entities to mitigate and control risks, optimize revenue and growth opportunities, and contain costs. iPay Technologies™ operates as a leading electronic bill pay provider supporting banks and credit unions with turnkey, highly configurable retail and small business electronic payment platforms. Additional information is available at www.jackhenry.com.

About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and other digital media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying sizes and in diverse industries. With anticipated significant growth in the online advertising and digital media industries, DeepTarget is uniquely positioned for sustained success. For more information, visit www.DeepTarget.com.
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