What About The Other 364 Days Of The Year?

Call me sentimental, but I just can’t help but write a post about Valentine’s Day. First of all, let me give you a few fun facts about Valentine’s Day:

• 1 Billion Valentine’s Day cards are exchanged each year.
• Women purchase 85% of all Valentine’s Day cards.
• 50 Million roses are given every Valentine’s Day.
• 15% of women send themselves flowers on Valentine’s Day.
• Teachers receive the most Valentine’s Day cards.
• 73% of people who buy flowers on Valentine’s Day are men.

Ok, enough with the fun facts. We can actually learn some good business lessons from Valentine’s Day. As you can see by the fun facts we are little obsessive about the day we honor St. Valentine (who by the way was killed for performing illegal marriages for Roman soldiers). Now don’t get me wrong, I really do like Valentine’s Day, but sometimes I think we get a little crazy about it. Does one day really make or break a relationship? What about the other 364 days of the year? Of course, I don’t expect to be sent flowers and candy everyday of the year, but I do expect my husband and myself to show each other love and respect every day.

How do you treat your customers? Do you only show them the love on special days or occasions? (i.e. when you want them to upgrade or renew, or even better ,you want them to buy your new products.) If this is the case, then I bet you’re not getting what you would like to out of the relationship. Guess what? Neither are they! You need to show the love to your customers everyday! Don’t we all dislike people that only call when they want something?

So, take my advice this Valentine’s Day and contact your customers to see what you can do for them. If not, you may end up singing “Baby Come Back”.

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