Your Wife is Hot Part II

First of all, I want to say thank you to all of you that read my last blog entitled “Your Wife is Hot”. It received our highest click-through rate of any blog ever placed in our newsletter. That click-through rate actually proved how brilliant that ad campaign truly was.  It also proved the age old adage that sex sells. Or, even what we perceive may be sexy. Obviously, the original campaign and my blog post had nothing to do with sex per se, but the title was obviously very enticing, as was the billboard.

It’s certainly possible to go overboard, and I’m sure we’ve all seen the tasteless ads that result from marketers taking this little trick too far, but I think adding a little tasteful spice to campaigns where appropriate is a great tool.

I would love to hear from you about any clever enticements that you have seen or used. And if you have never considered taking this route in your campaigns, you may want to give it a try!

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