InSight Blog

March 25, 2016

FDR used the radio to speak to a nation with his fireside chats. John F. Kennedy took advantage of television to display his charm and good looks.

March 25, 2016

Seven Social Media Marketing Tips for Financial Institutions

February 17, 2016

How quickly things have changed for Facebook! As this write-up mentions, just a couple of years ago, this was a company that was struggling to transition its mobile presence.

January 28, 2016

So what does storytelling have to do with your business? Everything! As a company in this social media age, you have an opportunity to draw devoted customers by rethinking the way you express your company’s core value.

January 27, 2016

Read DeepTarget's professional blog on the beginning stages of quality UX design for your financial institution's digital assets.

November 23, 2015

As the Holiday Season begins, memories of family, friends, and long-standing traditions capture our thoughts.

November 23, 2015

Targeting or understanding differences in your audience can help your FI in many ways. It helps you keep up with their ever changing life cycles, life stages, needs, socioeconomics, spending habits of your customers and so on.

October 27, 2015

I recently heard the term “frictionless” used to describe an experience that is simply integrated into a person’s daily life, one that we don’t have to plan for, train for, or go too far out of our way to use.