InSight Blog

August 31, 2015

Have you heard of Gartner’s hype cycle? The leading global IT research and advisory company creates hype cycles (shown below) for various technology segments to help clients discern what emerging technologies show promise at a particular point of time, and the opportunities and risks they present.

August 18, 2015

Experience is a wonderful thing, isn’t it? Like right now, I’m experienced enough to know that in a week or so, I will be feeling a swirl of emotions; everything from extremely proud to downright sorrowful as I drop my second child off at college.

July 29, 2015

Traveling with my eighteen-year-old daughter is a rejuvenating experience. I always end up feeling like I am surrounded by her personal team of trusted advisors.

July 20, 2015

If you can learn how to make an experience comfortable between you and someone else and add something to their world, you will have positive influence. That experience will also keep the door open for future exchanges.

June 30, 2015

Have you ever wanted to create a new campaign in DeepTarget and have it instantly begin showing without having to wait for DeepTarget to encode new rules? If so, you’ll be excited to hear about one of the new features we recently added.

June 29, 2015

One of the best ways you can communicate with your customers is with a newsletter, but yet it is one of the most underutilized tools in our marketing plans. A Newsletter gives us a captive audience and it can cut out the noise that a website, Facebook page, or Twitter can sometimes create.

May 29, 2015

Targeted Marketing Works! It’s something we all know now, right?

May 27, 2015

In designing your marketing strategies most everyone wants to talk about winning that new customer, which is important, but let’s talk, in my opinion, about one of the most important parts of marketing – How do we retain the customers we have?

April 29, 2015

If you haven’t heard yet, we are really excited about the release of the DeepTarget OmniEngagement Cloud!