InSight Blog

October 17, 2024

As we approach 2025, forward-thinking financial institutions are shifting their focus to retention-based marketing strategies to boost customer loyalty, increase lifetime value, and ultimately drive higher ROI in the coming years.

September 12, 2024

Millennials and Gen Z bring different financial habits than the generations prior to them; and banks and credit unions must adapt to their expectations to successfully engage them before the great wealth transfer.

August 15, 2024

Financial institutions can harness their strengths to compete against the financial giants of the industry with well-planned communications and consistent execution and go for gold.

July 18, 2024

Banking traditionally focused on prioritizing security and operations, but the rapid evolution of consumer involvement in their own financial journeys meant that many FIs turn to AI to embrace the innovative methods that result in strong customer relationships and satisfaction.

June 20, 2024

Aadvanced digital maturity fully leverages data, analytics, digital channels, and technology to drive business growth, enhance customer experience, and achieve a competitive edge... But for financial institutions that have yet to take the leap into AI-driven digital experience platforms, it can be difficult to imagine the digital transformation that awaits those that adopt a future-forward mindset to growth strategies.

May 9, 2024

Data talks. Aggregated and analyzed accountholder engagement data is a wealth of information that provides valuable insights into how customers interact with their FIs, what services they prefer, and where opportunities to improve may lie.

April 18, 2024

DeepTarget’s experts distill their insights into three actionable recommendations for financial institutions that wish to transform happy customers into loyal ones.

March 18, 2024

In a rapidly evolving banking landscape, financial institutions have a unique opportunity to differentiate themselves by delivering flexible communication strategies that make every account holder feel uniquely seen and valued.

February 27, 2024

Banks and credit unions can leverage accountholder data to create intuitive banking experiences that improve their customer's financial journey.