InSight Blog

June 22, 2023

When we hear stories of remarkable success, it's easy to attribute them to sheer luck or extraordinary circumstances. However, a closer examination of these instances often reveal a very different truth: behind many of these triumphs lies a well-crafted strategy. Successful banks and credit unions understand the importance of setting specific goals, implementing segmented strategies, scaling operations, fostering a shared vision, and relying on statistical measurements to gauge success.

May 31, 2023

While consumers crave a personalized experience, they also share concerns over data breaches that can compromise their privacy and potentially lead to financial losses. This Privacy vs. Personalization Paradox is a challenge that banks and credit unions must turn into an opportunity to create a brand experience that creates trust and results in greater customer loyalty and retention.

April 24, 2023

We provide the “elbow grease” to allow your FI’s creativity to flow. Our patented digital experience platform is proven, repeatable, and reportable to cross-sell and meaningfully communicate to your customer base even when you don't have the time, staff, resources, or data scientists to do the work.

March 2, 2023

GROWTH as a Service (GRaaS) is a full-service offering that turns challenges into opportunities to enable connection with banking consumers.

February 23, 2023

As leaders emerge in every XaaS sector, DeepTarget forges a path in GROWTH as a service (GRaaS). Growth as a Service turns any FI marketing cost center into a profit center by leveraging data and AI insights with innovative technology to take advantage of growth opportunities across marketing and sales strategies.

January 5, 2023

A corporate culture of learning is elevated when it is applied beyond the workforce and extends to customers. Accountholders of FIs, whether credit union members or bank customers, who can glean financial knowledge and tools through their FI are exponentially more motivated and loyal.

December 8, 2022

A snowflake's shape evolves as it journeys through the air, no two will ever be the same. No matter how many billions of them fall from the sky, there are never two the same.

November 3, 2022

Community banks and credit unions are focusing investments on enhancing the technologies that engage customers across the financial journey to thrive through solutions expand their markets to scale.

October 26, 2022

Imagine the rotating sides of a Rubik's Cube digitized and optimized through powerful AI insights so that each surface area is an ever-changing, AI-powered, six-sided advertising story within Online and Mobile banking, Email, Text, ATM, and more.