February 23, 2023

XaaS Meets GRaaS

As leaders emerge in every XaaS sector, DeepTarget forges a path in GROWTH as a service (GRaaS). Growth as a Service turns any FI marketing cost center into a profit center by leveraging data and AI insights with innovative technology to take advantage of growth opportunities across marketing and sales strategies.

Ever considered adding a service from the tech sector to boost your bottom line? If so, you would be in good company. According to EY research, more than half (54%) of businesses are prepared to adopt XaaS (anything-as-a-service)to generate more revenue. Ken Englund, EY Americas Industry MarketsLeader, TMT, says,

“A growing number of organizations are now planning to shift most of their portfolios to XaaS offerings so they can add software and artificial intelligence capabilities that help build smart-connected products and services, expand markets and develop new ways to monetize data and algorithms.”

This seismic shift in priorities for businesses helps them to better align with modern buying behaviors while achieving a more predictable revenue stream. The key to successful service technology is that it offers agility with a scalable capital commitment to maximize profitability.

As leaders emerge in every XaaS sector, DeepTarget forges a path in GROWTH as a service (GRaaS). Growth as a Service turns any FI marketing cost center into a profit center by leveraging data and AI insights with innovative technology to take advantage of growth opportunities across marketing and sales strategies. Because when customers change the way they buy it’s time to change the way you sell - by engaging consumers, building relationships and promoting relevant  financial services and products.This is where our proven patented technology shines. We provide GROWTH as a Service (GRaaS) to credit unions and banks to enable growth of assets – loans and/or deposits, new members/customers, digital users, account holder relationships and loyalty.

Using in house expertise, best practices and our patented technology, we implement and manage the entire life cycle of campaigns to take full advantage of your “digital real estate” with personalized, meaningful messages to individual account holders. These personalized communications that are based on data and AI insights are key to improving the financial well-being of their account holders by offering them trusted advice, choices, opportunities, and solutions.

Financial institutions (FIs) face stiff competition making unique customer engagement a more critical differentiator than ever before. Our skilled experts combine data insights with AI-powered technology to deploy uniquely targeted stories through Online and Mobile banking, Email and Text. What you get to see are the outcomes – positive results that enable growth of your financial institution.

GRaaS is designed for financial institutions that are member/customer centric, wanting to offer a superior digital experience as they visibly recognize that each banking consumer is a unique individual on a unique financial journey.  It is also for those that understand how economically and strategically beneficial it is to develop customer/member relationships and loyalty.  Finally, it is designed to accomplish all of this by using skilled industry experts for financial institutions who have these goals but are unable to do the work due to labor shortages or other resource constraints.

A transformational service to engage banking consumers with a focus to boost assets and loans, revenue, accounts, digital users, relationships, loyalty, and overall profitability, with GRaaS, DeepTarget takes on all the work in order to give the financial institution measurable positive results.  And even better, GRaaS comes with a risk-free money back guarantee.

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