InSight Blog

April 30, 2014

It is easy to understand that when you make the right offer to the right person at the right time, you’re going to get a sale—and thus it stands to reason that if you can avoid making an offer to the wrong person or at the wrong time, you will save effort and money.

April 22, 2014

At least not according to data compiled by AYTM Market Research. According to a recent article by eMarketer, AYTM’s report shows that over 52% of internet users prefer small businesses to large companies because of “Personal Service”.

March 27, 2014

Since we’re talking about March Madness this month, I decided to use a little basketball phrase for my blog this month: Touch All the Lines.

March 26, 2014

So you didn’t win $1 billion dollars either? Given the odds, that’s nothing to feel bad about. Nobody won.

March 26, 2014

Several U.S. Financial Institutions Adopt DeepTarget’s Cloud-based Multi-Channel Marketing Software

February 26, 2014

Seven months ago my daughter was 1; 1 day old, that is. It still feels like she just got here, but the differences between a newborn and a 7-month-old are significant. She has changed a lot in that time.

February 25, 2014

I think it can be said that the measure of a person or even a company can be seen in how they react to mistakes.

January 29, 2014

Hang by your thumbs, and write if you get work! That was Grandad’s sign off when he wrote letters, or his “farewell” when he left our house or we left his.

January 29, 2014

I recently came across an old proverb that really struck a chord with me- “The best time to plant a tree is 20 years ago. The second-best time is now.” I thought it was very fitting for the New Year.