DeepTarget’s mission is to continually innovate and extend its distinctive digital marketing technology with the ability to turn knowledge about individuals into deep marketing insight, thereby driving a substantial increase in relevance, effectiveness and returns on any marketing or customer communication.
The company’s focus is on marketing software that utilizes data mining and business intelligence in order to deliver targeted communications across digital media. The core software solution DeepTarget has been engineered over a period of more than five years with a focus on utilizing valuable customer information to easily provide targeted and personalized offers to individuals using online and other media.
The goal of DeepTarget solutions is to help businesses effectively and affordably connect to their customers with personalized and targeted marketing. These solutions support companies in utilizing technology to develop comprehensive targeted marketing strategies that deliver tangible bottom-line results.
“Text messaging is a highly effective, yet underutilized, Communication strategy that can build engagement with customers and prospects at any stage of the buying journey.See Full Article
With open and response rates far exceeding any other channel, financial institutions should consider adding SMS to their marketing arsenal”.
-- Jim Marous, The Financial Brand
Bank of America is relying on this type of instant communications as a part of its marketing strategy.See Full Article
In an interview with Insider Intelligence, David Tyrie, Head of Digital, noted that BofA sends 600 million alerts and notifications to its customers, and that number will grow exponentially.
— Chris Doner, CEO, Access Softek