Our go-to-market strategy depends on partnerships, period. DeepTarget forges close relationships with other FinTech companies serving this market with complementary products, solutions or services.
— Chris Doner, CEO, Access Softek
Yes, we join forces with our partners to broaden our reach, increase market penetration and deepen client relationships. But the real objective is to serve our clients with a much higher value proposition by working together.
DeepTarget is continually seeking alliances with FinTech industry leaders whose products and services help our clients achieve maximum efficiency in their digital transformation journey. With an open API, DeepTarget solutions can integrate with other complementary solutions and our mission is to go to market with such combinations in order to increase the value proposition for our clients. Third party solutions that we integrate with include online banking, mobile banking apps, PFM (personal finance management), email marketing, bill payment platforms, electronic and paper statement presentation, CRM solutions, call center technology, RSS, and email newsletter or alerts.
May 18, 2020
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October 1, 2018
Over Seventy Joint Client Contracts, Integration with MFM and Orpheus Online Banking to Serve Up High ROIs
Madison, AL – October 1, 2018 ─ Today, FinTech company DeepTarget Inc. announced their participation at the Access Softek Client Conference 2018 at Emeryville, California from September 30 to October 3, 2018. During a relatively short time since the partnership was formed, the two FinTech companies have over seventy joint client contracts for DeepTarget’s intelligent digital marketing integrated within Access Softek’s MFM mobile and Orpheus online banking solutions. This partnership is ultra-focused on providing a strong marketing ROI to its financial institutions who deploy DeepTarget’s open, enabling customer engagement and cross-selling platform.
At the client conference, DeepTarget will be introducing its new ROI calculator to showcase how financial institutions can make a meaningful impact to their customer engagement, new account acquisitions and revenue growth. This calculator uses actual result data to predict an ROI based on financial institution size, product mix and number of digital account holders. In addition, the company will present the DeepTarget Digital Impact Award at the conference to the client who has been able to demonstrate the highest impact to their digital marketing initiatives by using this unique and innovative intelligent marketing solution.
“DeepTarget has turned the Access Softek mobile banking product into a profit center. Our clients have been very happy with their targeted ad campaign results. As mobile banking adoption continues to grow, so does the importantance of Deep Target and targeted ad campaigns’ ROI,” said Chris Doner, CEO of Access Softek. “Further, we are excited to have recently extended this solution seamlessly from MFM to Orpheus as we combine the big data held by core systems, the sophisticated analytics of DeepTarget and the pinpoint precision of Access Softek’s online banking ad delivery.”
The benefits of DeepTarget’s state of the art customer engagement and cross-selling solution have resulted in this continued robust growth and momentum.
“Today, I am excited to celebrate the significant expansion of our successful partnership with Access Softek. With multiple digital channels and the rapid gain of many joint clients during a relatively short period, we are pleased to launch the ROI Calculator to all Access Softek clients at the conference. This free offer will allow financial institutions to see the potential new accounts and revenue that can be generated with intelligent digital marketing,” said Jill Homan, President, DeepTarget Inc. “We look forward to working even more closely with Access Softek to ensure that our mutual customers get the high ROI that our data-driven, automated and intelligent digital marketing solution drives.”
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Demonstrations, Pricing, & Availability
DeepTarget’s Customer Engagement Platform/ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us sales@deeptarget.com.
Access Softek is the only company to offer an integrated solution for the Four Pillars of digital banking: online banking, mobile banking, mobile and online lending, and mobile and online account opening. The company’s history of innovative digital banking firsts includes the first app-based mobile banking; first web-based PFM; the first triple play of app, WAP, and SMS banking; and continues with its industry-leading use of A.I. and machine learning. Since 1986 they have continued to unveil cutting-edge industry firsts to over 400 bank and credit union customers from their Berkeley, California headquarters. Access Softek is mobile-first and A.I. everywhere.
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SEPTEMBER 21, 2018
With an 80% mobile adoption rate and mobile devices outpacing the global population it’s clear: It’s time to take control of your digital marketing. And DeepTarget makes it easy.
#JHJAC18
With an 80% mobile adoption rate and mobile devices outpacing the global population it’s clear: It’s time to take control of your digital marketing. And DeepTarget makes it easy.
2018 Jack Henry Annual Conference is the perfect opportunity to explore the tech that can help you successfully compete. DeepTarget is completing digital channel effectiveness ROI calculation FREE for a limited time!
And guess what? If you miss us in Grapevine, TX you can still complete your FREE Intelligent Digital Marketing ROI Calculator experience in the next two weeks. Just contact Judith Shaver to begin!
In our data-driven world, you should be certain about your ROI. Let’s get started!
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AUGUST 24, 2018
With an 80% mobile adoption rate and mobile devices outpacing the global population it’s clear: It’s time to take control of your digital marketing. And DeepTarget makes it easy.
#Softekcc18
With an 80% mobile adoption rate and mobile devices outpacing the global population it’s clear: It’s time to take control of your digital marketing. And DeepTarget makes it easy.
2018 Access Softek User Conference is the perfect opportunity to explore the tech that can help you successfully compete. DeepTarget is completing digital channel effectiveness ROI calculation FREE for a limited time!
And guess what? If you miss us in Emeryville, CA you can still complete your FREE Intelligent Digital Marketing ROI Calculator experience in the next two weeks. Just contact Judith Shaver to begin!
In our data-driven world, you should be certain about your ROI. Let’s get started!
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October 24, 2017
DeepTarget’s targeted cross-selling solution available integrated in Symmetry eBanking suite for online and mobile banking
Madison, AL – October 24, 2017 ─ DeepTarget Inc. today announced a new reseller partnership with Wescom Resources Group (WRG), a California based CUSO which provides eBanking solutions to credit unions. The partnership enables WRG to resell integrated DeepTarget products to its credit union clients in order to deploy targeted and personalized communications to their members within online and mobile banking channels.
With more than 270 DeepTarget digital marketing solutions in use by U.S. credit unions and banks, DeepTarget works with industry leading technology and service providers to enable targeted, personalized marketing within digital banking solutions which now includes WRG credit union clients. WRG was formed in June of 2002, as a CUSO with the mission of providing key software and technology services to credits unions under a cooperative based pricing model. Today, WRG serves 130 credit unions nationwide, ranging in assets from $10 Million to over $10 Billion. In addition to Symmetry eBanking, WRG offers Tellergy, a branch automation product, and Unitri, an end-to-end Service Bureau. All of this is supported by a staff with deep technical expertise in core processing and related service delivery systems.
“This partnership reinforces the goals we have set for ourselves. We can now offer our credit union clients the ability to enhance their member service and deepen each member relationship with seamless and personalized communications through the integrated DeepTarget platform,” said Kevin Sarber, President of WRG. “We look forward to launching these integrated solutions and bringing measurable, positive results to our clients.” Credit unions can leverage WRG’s eBanking suite with DeepTarget’s intelligent communication platform to engage account holders with messaging and advertising that targets with pinpoint precision across multiple digital channels. This supports strengthened member engagement and the implementation of new revenue-generating strategies which have measurable results, allowing credit unions to reach their members with relevant communications wherever, whenever, and however they bank.
“I am thrilled about our new partnership with WRG which allows us to immediately bring the benefits of DeepTarget to their credit union clients. We offer a highly effective yet economical option to provide relevant and essential targeted communications within online and mobile banking environments,” said Jill Homan, President, DeepTarget, “Our intelligent communications platform was designed for easy integration and rapid implementation – today, I am very pleased to expand this capability to all credit unions who have deployed WRG’s Symmetry eBanking suite and have an interest and objective in maximizing their member engagement”.
According to a recent study which explored the effects of digital disruption on Financial Services and Insurance (FSI) industry marketers targeting, personalization, and customer journey management are their highest priorities in 2017, with 55% planning to increase investment in personalization in 2017. DeepTarget’s communications platform is tailored specifically for financial institutions, easy to adopt and allowing meaningful, consistent, and targeted messaging across many platforms – online banking, mobile banking, web and email. WRG has always shared a common vision with credit unions around the use of eBanking solutions in the fulfillment of credit union business goals. On one hand, they have continually raised the bar of feature functionality within their native eBanking products. At the same time, they have also understood the many ancillary services required for success, and have enabled their clients to connect seamlessly to these in delivery of a unique value proposition to their member base. The result is a delivery channel that reflects the exceptional member service that their credit union clients stand for, supported with innovative features they can’t get elsewhere. This new partnership is yet another reflection of WRG’s core mission.
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Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud, DeepTarget Mobile and DeepTarget OLB are available for demonstration and purchase by customers of WRG by contacting VP of Business Development Dave Cerwinski, VP of Sales and Client Services of WRG at DCerwinski@wescom.org. To learn more about our DeepTarget Partner program, you can email us sales@deeptarget.com.
About Wescom Resources Group
Backed by Wescom Credit Union, one of the nation’s largest credit unions, with nearly $3.7 billion in assets and serving 189,000 members, Wescom Resources Group provides credit unions with advanced technology solutions that increase their competitive edge. With over 130 clients, WRG is a leader in innovative technologies for the credit union industry. Through its Symmetry eBanking suite, WRG offers an integrated digital channel solution that includes Online and Mobile Banking, Bill Pay, eAlerts, Multi-Factor Authentication, Member-Directed ACH, online account opening and more. WRG also offers one of the most robust Service Bureau solutions in the credit union industry. WRG’s TellergyTM solution provides branch automation for today’s modern credit union. For more information, visit www.wescomresources.com.
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MARCH 15, 2017
Strengthened Partnership Enables Financial Institutions To Significantly Increase Leads, Product Adoption, And Loyalty
Madison, AL, March 15, 2017
DeepTarget, Inc. today announced a new reseller partnership with Access Softek, provider of a premier mobile-first omnichannel digital banking platform that encompasses mobile and online channels, online account opening, and lending. The partnership enables Access Softek to resell DeepTarget products to financial institutions in order to deploy targeted, personalized marketing within Mobile Finance Manager™ (MFM) and Orpheus, their innovative mobile and online banking solutions. This builds on an earlier foundation where both companies worked together to integrate DeepTarget’s digital marketing solution within Access Softek’s banking platforms.
“We can’t be more pleased with our results from DeepTarget Mobile and our Access Softek MFM mobile banking app,” said Delynn Byars, Senior Vice President of Marketing – First South Financial Credit Union. “In January, we received over 500,000 views and 850 unique clicks proving that our marketing and sales strategy for our mobile channel member engagement is a huge success.”
Financial institutions collect huge volumes of customer data that can be effectively utilized with the right solution to provide individual consumers with offers for what they need, when and where they need it. DeepTarget Mobile integrated with Mobile Finance Manager™ (MFM) from Access Softek allows financial institutions to not only extend their marketing campaigns to the mobile banking environment, but to ensure that messaging is highly targeted and relevant. Banks and credit unions can now leverage Access Softek’s mobile banking platform with DeepTarget’s superior digital marketing capabilities to offer targeted ads with pinpoint precision in a way that’s never been possible before. Targeted offers delivered through mobile banking, the channel with the highest rate of engagement, reach consumers wherever and whenever they make financial decisions. The data bears this out with one credit union enjoying click-through rates over seven times the industry standard.
“For the last 16 years advertising has become increasingly effective as it shifts from broadcast to targeted ads,” said Chris Doner, CEO of Access Softek. “Building on this important trend, our partnership brings a new level of precision targeting to financial institutions’ ad campaigns by combining the big data held by core systems, the sophisticated analytics of DeepTarget and the pinpoint precision of Access Softek’s mobile banking ad delivery.”
In addition to MFM, DeepTarget OLB will be integrated into Orpheus, the next generation of online banking from Access Softek, to provide targeted offers to consumers. Benefits of DeepTarget within mobile and online banking include the ability to identify consumers nearing their credit limit and automatically send an offer for an extension if appropriate.
“We are extremely excited that Access Softek has chosen to resell our products to their customer base enabling these financial institutions to increase loan demand, raise product adoption and make informed decisions through insightful metrics,” said Preetha Pulusani, CEO, DeepTarget Inc. “Using data analytics, DeepTarget enables marketers at these banks and credit unions to deliver unique, personalized and targeted messaging to individual consumers leading to concrete, measurable results. We also see successful financial services organizations using DeepTarget to increase and improve customer communications consistently across digital channels.”
California-based Access Softek was the first vendor to offer a unified platform of mobile banking, online banking, and online lending. Its innovative digital banking software keeps over 400 credit unions and banks ahead of the technological curve with a competitive advantage by offering the security they need and features their customers and members want.
DeepTarget helps hundreds of financial institutions increase the number of qualified product leads resulting in increased loan demand and other banking product adoption. Offering enhanced personalization capabilities, rule-based customer segmentation and targeting, and automated response and tracking tools, DeepTarget powers a banking enterprise with a single digital marketing platform used across channels such as online banking, email, and web marketing solutions.
Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud, DeepTarget Mobile and DeepTarget OLB are available for demonstration and purchase by customers of Access Softek by contacting VP of Business Development Mark Barish at mbarish@accesssoftek.com. You may request a personal demo and take a sneak peak of the DeepTarget OmniEngagement Cloud 1 by sending us an email at sales@deeptarget.com. DeepTarget’s OmniEngagement Cloud is available as a software subscription (SaaS). It may be purchased as an annual subscription, with monthly pricing based on utilization requirements. To learn more about our DeepTarget Partner program, email us sales@deeptarget.com.
About DeepTarget Inc.
DeepTarget helps more than 225 financial institutions increase loan demand, promote product adoption and support informed decisions by marketers through better analytics and metrics. Our goal is to help banks and credit unions engage the banking customer in a seamless communications experience by providing focused advice and targeted product and service offers through channels such as online banking, mobile banking, web, and email; future channels for these innovations include social media, ATMs and tellers. Ultimately, DeepTarget’s goal is to help our financial institution clients boost their customer engagement and income. You can visit the DeepTarget website here.
About Access Softek
Access Softek provides financial institutions with innovative online and mobile banking products with secure, rich functionality. The company’s history of mobile banking firsts includes the first app-based mobile banking, first web-based PFM, and first triple play of app, WAP, and SMS banking. Since 1986 they have continued to unveil cutting-edge industry firsts to over 400 bank and credit union customers and to develop both custom and turnkey mobile solutions out of their Berkeley, California headquarters. For more information about Access Softek visit our web site or contact Maddie Greene.
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APRIL 13, 2016
DeepTarget Mobile’s Targeted Marketing Campaigns Increase Customer Engagement for Financial Institutions
Madison, AL, April 13, 2016 – DeepTarget Inc. (www.deeptarget.com) today announced the extension of its partnership program with industry leading software and marketing solutions providers to enable targeted, personalized marketing within mobile banking solutions. Building on their integrated solutions is a collaboration with MEA Financial to offer DeepTarget Mobile within the MEA Financial mobile banking suite.
DeepTarget Mobile which is featured in DeepTarget’s OmniEngagement Cloud™
release, is a comprehensive digital marketing communications platform based on DeepTarget’s innovative technology foundation. It now allows financial institutions to extend their marketing campaigns to the mobile banking environment. Offering enhanced personalization capabilities, rule-based customer segmentation and targeting, and automated response and tracking tools, DeepTarget Mobile is powered by the same extensive marketing platform used by hundreds of financial institutions for superior targeted communications within online banking, email, and web marketing solutions.
Designed for easy integration, DeepTarget Mobile offers an effective and economical option to provide enhanced marketing capabilities within mobile banking environments such as within MEA’s mobile banking solution.
Financial institutions using the combination of MEA Financial’s mobile banking solutions and DeepTarget can now offer targeted ads with pinpoint precision in a way that’s never been possible before. Banks and credit unions can deliver the right message to the right person at the right time and even at the right place. Picture an end user checking their balance at a car dealership and sees an ad for their institution’s competitive loan rates. Targeted ads give financial institutions enhanced engagement with their customers and makes offers more relevant and therefore more effective.
Based strategically in the Midwest of the United States, MEA Financial has a mission of providing the financial services marketplace with software and marketing solutions that will result in revenue growth and improve customer satisfaction. MEA is a national leader in the provision of innovative software solutions to the financial services marketplace with over 350 community financial institutions using their mobile banking solutions.
“The ability to integrate with DeepTarget’s mobile marketing solution with its enhanced targeted marketing capabilities adds a great deal of value for the financial institutions who are deploying MFM,” said Chris Doner, CEO of Access Softek. “Access Softek is proud to be a leader in mobile banking technology, and we are pleased to be working with a team that is focused on providing innovative solutions to meet the marketing needs of our customers. DeepTarget’s OmniEngagement Cloud platform will allow our mobile banking customers to quickly and easily extend marketing campaigns to our environment.”
“Our partnership with DeepTarget is highly strategic as it builds on our foundation and mission of helping our financial institution customers with their revenue growth and competiveness in the market. Our mobile banking customers can now easily leverage DeepTarget’s mobile marketing solution with its enhanced targeted marketing capabilities,” said Ed Rhea, CEO of MEA Financial. “MEA Financial is proud to be a provider of cutting edge solutions in Financial Services, and our partnership with DeepTarget is a great match with their team’s focus on providing innovative solutions to meet the marketing needs of our customers. DeepTarget’s OmniEngagement Cloud platform will allow our mobile banking customers to quickly and easily extend marketing campaigns to our environment.”
“MEA Financial can now extend and enhance targeted marketing within their self-service offering in the mobile channel which delivers the latest in banking technology, while enhancing the customer experience. This helps their financial institution customers strengthen their own consumer relationships. Certainly, both companies have a universal mission and purpose in this area and we are excited about this collaboration. We look forward to working together in order to provide the most advanced and valuable marketing solutions to our customers,” said Preetha Pulusani, Chairman and CEO, DeepTarget Inc.
Today, there is no doubting the increasing trend for banking consumers to use mobile banking more often than any other channel including visiting banking branch offices. With mobile being such a frequent interaction point between a financial institution and its consumers, it is also being transformed into the most effective engagement and advertising channel for banks and credit unions. Targeted advertising using this channel ensures that financial institutions are front and center with their consumers wherever and whenever they are making financial decisions.
The DeepTarget-MEA Financial mobile solutions will be offered to all existing and new customers of MEA Financial across the nation. The integrated solution will be showcased at the MEA Mobile Conference 2016 to be held on June 7-9, 2016 in Kansas City, Missouri.
Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud and DeepTarget Mobile are available for demonstration and purchase by customers of MEA Financial by contacting MEA at info@meafinancial.com. You may request a personal demo and take a sneak peek of the DeepTarget OmniEngagement Cloud 1. DeepTarget’s OmniEngagement Cloud is available as a SaaS subscription and may be purchased as an annual subscription, with monthly pricing based on utilization requirements.
About MEA Financial
MEA provides complete software solutions, including mobile banking, to small and medium sized community financial institutions. We leverage their expert knowledge in the industry’s software needs to provide market leading solutions. MEA Financial’s solutions are not only technically advanced, but provide superior functionality, are easy to integrate, and offer enhanced levels of cost efficiency. With these solutions, we work towards the goal of helping our clients grow revenue and gain a competitive edge by enhancing their customers’ satisfaction. More information about MEA Financial can be found at MEA Financial.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owners.
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SEPTEMBER 1, 2015
DeepTarget Mobile Drives Targeted Marketing Campaigns to Mobile Devices for Banks and Credit Unions
Madison, AL, September 1, 2015 – DeepTarget Inc. (www.deeptarget.com) today announced the extension of its partnership program with industry leading service providers to enable targeted, personalized marketing within mobile banking solutions. The first of these integrated solutions is a collaboration with Access Softek to offer DeepTarget Mobile within Access Softek’s Mobile Finance Manager (MFM) solution.
DeepTarget Mobile is featured in DeepTarget’s 2015 OmniEngagement Cloud™
release, a comprehensive digital marketing communications platform based on DeepTarget’s innovative technology foundation. It now allows financial institutions to extend their marketing campaigns to the mobile banking environment. Offering enhanced personalization capabilities, rule-based customer segmentation and targeting, and automated response and tracking tools, DeepTarget Mobile is powered by the same extensive marketing platform used by hundreds of financial institutions for superior targeted communications within online banking, email, and web marketing solutions.
Designed for easy integration, DeepTarget Mobile offers an effective and economical option to provide enhanced marketing capabilities within mobile banking environments such as within Access Softek’s Mobile Finance Manager (MFM)solution.
Financial institutions using the combination of MFM and DeepTarget can now offer targeted ads with pinpoint precision in a way that’s never been possible before. Banks and credit unions can deliver the right message to the right person at the right time and even at the right place. Picture an end user checking their balance at a car dealership and sees an ad for their institution’s competitive loan rates. Targeted ads give financial institutions enhanced engagement with their customers and makes offers more relevant and therefore more effective.
California-based Access Softek was the first vendor to offer a unified platform of mobile banking, online banking, and online lending. Its innovative digital banking software keeps over 400 credit unions and banks ahead of the technological curve with the features their customers want and the security that financial institutions need, while deploying this solution for its competitive advantages.
“The ability to integrate with DeepTarget’s mobile marketing solution with its enhanced targeted marketing capabilities adds a great deal of value for the financial institutions who are deploying MFM,” said Chris Doner, CEO of Access Softek. “Access Softek is proud to be a leader in mobile banking technology, and we are pleased to be working with a team that is focused on providing innovative solutions to meet the marketing needs of our customers. DeepTarget’s OmniEngagement Cloud platform will allow our mobile banking customers to quickly and easily extend marketing campaigns to our environment.”
“We are excited to work with Access Softek to extend and enhance targeted marketing within one of the fastest-growing mobile banking solutions – one that is both simple and elegant at the same time. As technology partners, we look forward to collaborating to provide the most advanced marketing capabilities to our customers. Our company’s intense focus remains on innovative marketing technology that can be deployed seamlessly by banks and credit unions through multiple digital channels,” said Preetha Pulusani, Chairman and CEO, DeepTarget Inc.
Today, people use mobile banking more often than they go into physical branches. The emerging trend is to use it more often than online banking and more frequently than phone communication into a call center. With mobile being such a frequent interaction point between a financial institution and its customers, it is can also turn into the most effective engagement and advertising channel.
It is an imperative today for financial institutions to ensure that they are an ongoing part of their users’ decision-making processes. Alternative banking sources are everywhere. If the bank or credit union isn’t at the right place at the right time, those others might be, both for that particular decision and in the larger industry competition between traditional and alternative banking. Multi-channel targeted advertising can effectively ensure that financial institutions make their case just in time – as their customers make those financial decisions and that will give them competitive advantages in this fiercely crowded space.
The DeepTarget-Access Softek solutions will also be offered to the market from other DeepTarget partners, including Member Driven Technologies, ShareOne, and Synergent.
Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud 1 is available for demonstration and purchase by calling DeepTarget, emailing sales@deeptarget.com, or by calling one of our online banking or service provider partners. You may request a personal demo and take a sneak peek of the DeepTarget OmniEngagement Cloud 1 here. DeepTarget’s OmniEngagement Cloud is available as a SaaS subscription and may be purchased as an annual subscription, with monthly pricing based on utilization requirements. To learn more about our DeepTarget Partner program, email us.
About Access Softek
Access Softek provides over 400 financial institutions with innovative online and mobile banking products with secure, rich functionality. The company’s history of mobile banking “firsts” includes the first app-based mobile banking, first web-based PFM, and first “triple play” of app, WAP, and SMS banking. Since 1986 they have developed both custom and turnkey mobile solutions out of their Berkeley, California headquarters. For more information about Access Softek visit www.accesssoftek.com.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owners.
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SEPTEMBER 25, 2014
New customers to get enhanced digital marketing module; Offer option also extended to existing clients
Madison, AL, September 25, 2014 – DeepTarget Inc. (www.deeptarget.com) today announced that Michigan-based Member Driven Technologies (MDT) will offer DeepTarget OLB. This innovative targeted marketing product will be offered as an add-on benefit to all their existing client base and new credit union clients.
Today, MDT serves 151 credit union clients in 27 states with their aggregate number of members exceeding 1.75 million and their total assets in excess of $17 billion. Member Driven Technologies is a Credit Union Service Organization (CUSO) – that provides credit unions with seamless, top-to-bottom IT solutions and hosts the robust Symitar Episys core platform- while offering the latest and most innovative technology to their clients.
This initiative continues MDT’s tradition of offering the latest innovations and value additions to their credit union customers on an ongoing basis.
Commenting on this new initiative, Larry Nichols-President/CEO said, “We are delighted to offer this added benefit to our clients. DeepTarget makes it easy to enjoy a rich ROI for digital marketing due to its cross selling and income generating potential. Credit unions can use DeepTarget to stay connected to their members and offer the right product to the right member. This is a win-win proposition for our credit unions and their members”.
Jeremy Peel, CTO and COO of DeepTarget said, “We are happy to be working with MDT and their clients. This is the next logical step where DeepTarget OLB gets bundled with their online banking solution. As our business partners continue to promote DeepTarget to their clients, we are staying focused on increased technology investments to further enhance its benefits and extend its marketing channels so that now and over time, our customers continue to reap a positive ROI”.
With its vision for Omni-Channel targeted marketing, DeepTarget’s cloud-based marketing solutions today combine sophisticated data mining, integration and rules-processing on the backend with an ultra-simple front-end for marketers to create and refresh their marketing messaging – no IT support needed! This combination integrates with built-in business analytics to measure responsiveness, new leads, new accounts and income generated, thus providing marketers the information needed to continually improve business results.
About MDT
MDT was founded in 2003 by a group of Michigan based credit unions who were all in search of the same goal, a CUSO that offers a wide variety of IT services and can host the robust Symitar Episys core processing platform. MDT has grown far beyond their home state and continue to expand across the country. They have implemented credit unions of different sizes varying from 3,800 to 55,000 members and $39 Million to $550 Million in assets.
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OCTOBER 18, 2013
Unique targeted marketing capability bundled and offered to all its home banking clients
Madison, AL, October 18, 2013 – DeepTarget Inc. (www.deeptarget.com) today announced that Share One will bundle and offer DeepTarget OLB to all its online banking clients across the country on their current version 4.0 platform. With this newly strengthened partnership, Share One is working with DeepTarget to make its intelligent targeted marketing technology available to all clients who purchase, upgrade or renew their online banking capability from Share One.
With three decades of history in the financial software services industry, Share One serves credit unions on a national scale providing in-house core processing software in addition to outsourcing services and internet solutions. Based in Memphis, Tennessee, Share One is a CUSO (Credit Union Service Organization) that is owned by its employees and credit union clients. Their solutions have been designed with input from their clients specifically for the credit union environment. Credit unions of all sizes ranging to over $1.5 billion in assets and membership numbers over 100,000 use their solutions and services. NewSolutions™ core processing system is a result of the collaboration of credit union professionals and an experienced software development team working together to build a flexible system that can replace legacy core systems.
Teri Van Frank, President and CEO of Share One said, “We are looking forward to adding this innovative capability to Share One’s Home Branch product. Our credit unions can take advantage of the many benefits offered with DeepTarget’s targeted marketing within online banking, reaping rich rewards including member connection and retention, as well as measurable income growth.”
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OCTOBER 4, 2011
DeepTarget’s multi-channel marketing solutions to be showcased at the upcoming 2011 Share One Client Conference.
Huntsville, AL, October 4, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that Share One, Inc. has entered into a business partnership with DeepTarget to make available its multi-channel marketing products to its clients. This newly formed partnership comes at the cusp of the 2011 Share One Client Conference that will be held in Memphis, Tennessee from October 16-19. This annual event will take place at the Westin Hotel located near historic Beale Street in downtown Memphis.
As a CUSO business, Share One has three decades of service in the financial software industry. Headquartered in Memphis, Tennessee, Share One provides in-house and service center core processing and internet solutions to credit union customers across many states. Their NewSolutions product was designed to be intuitive, flexible, open, and to provide an exceptional value for any credit union looking for a new core system.
Daryl Tanner, President/CEO of Share One, said, “NewSolutions resulted from a collaboration of experienced credit union and software professionals, as an open, flexible system to replace old legacy core systems. Improved profitability through deeper memberships is a key pillar of the platform. DeepTarget’s multi-channel marketing offers a great boost to our clients for strengthening this goal. We look forward to making these solutions seamlessly available to all our clients.”
“Today’s credit unions want the ability to target members for additional products based on the interests and needs of each member,” said Craig Capp, President of DeepTarget. He added “And they want to communicate these offers through electronic channels where members are spending more and more of their time and interaction with the credit union – such as online banking. We are thrilled to work with Share One to incorporate DeepTarget’s offer management and targeted e-marketing application into their core and internet solutions.”
Among DeepTarget’s multi-channel solutions are the following targeted marketing products:
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display banner ad solution that presents personalized offers to members within various online banking platforms. It can also be extended to banners within eLerts and eStatements.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
About Share One, Inc.
Share One, Inc. a CUSO headquartered in Memphis, TN., is a leading developer of credit union core processing and Internet delivery solutions, serving an expanding client base of credit unions with assets ranging from $10 million to $1.3 billion serving over 600,000 members. Their core processing product, NewSolutions, provides a full range of advanced features delivered either via In-House, Service Center or as Managed Services and includes a full suite of electronic services delivered via the Internet with exceptional operational efficiency. For more information call 800-888-0766 or visit the company Web site at www.shareone.com.
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NOVEMBER 4, 2010
Florida-based Marketing Solutions Provider to Credit Unions to Resell DeepTarget products
Huntsville, AL, November 4, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced a new reseller partnership with STRATIX Marketing. According to its founder, STRATIX Marketing is not just another credit union marketing company. It is an organization that was created with a vision of helping advance the credit union movement. STRATIX Marketing (originally Marketing Portals) took form in 2007; founded by former credit union marketers.
The organization takes a unique approach to marketing grounded in a series of financial analyses designed to help credit unions market the ideal services to achieve their overall strategic goals. Based on this, they can make specific recommendations that are in line with credit union objectives, help develop effective strategies and create optimal marketing mixes. With the difficulties brought on by the recent economic downturn and currently facing credit unions across the country, STRATIX Marketing understands that credit unions need a reliable marketing partner to help sustain their business, now more than ever. That is what they endeavor to be.
“My experience as a credit union marketing director and Board member led me to create a marketing company that has credit unions’ best interest in mind. We help our credit union clients understand the financial implications their marketing initiatives have on their key ratios and assist them in achieving their goals through innovative and cost-effective marketing programs. To me, DeepTarget has built some extraordinary technology to help this movement”, said Brandon Diehl, President of STRATIX Marketing. He added, “I am thrilled to be able to offer the benefits of this innovative targeted cross-selling technology to our clients; we are already actively promoting DeepTarget.”
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity. DeepTarget products include the following:
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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SEPTEMBER 1, 2010
New Partner signs up to Resell DeepTarget products to over 750 Financial Institution clients
Huntsville, AL, September 1, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced a new reseller partnership with Marquis Software Solutions Inc. For over 20 years, Marquis has provided scalable, results – driven marketing, sales and compliance solutions designed exclusively for financial institutions. Solutions from Marquis are focused on bank and credit union needs and include Marketing fulfillment MCIF, Sales CRM, HMDA, CRA and Fair Lending Compliance Solutions. Marquis claims a corporate philosophy that is simple and old-fashioned: Get clients results! This is accomplished by taking the time to understand what clients need, and then focusing their efforts on making it happen by providing a total solution which includes three primary elements: analysis, fulfillment and tracking. This is accomplished through industry-best software, consulting and print fulfillment.
Preetha Pulusani, CEO, DeepTarget Inc., said “Marquis is a well-recognized name in the Financial Services industry, boasting a well-deserved and sterling reputation with their clients. We are delighted to announce this new partnership with them. There is no doubt that they are perfectly positioned to offer DeepTarget to their bank and credit union clients, giving them the ability to target the right offer at the right time to the right person through various electronic channels. We place a high value on this partnership, and look forward to working closely with them to broaden our product penetration within their customer base and the Financial Services industry at large.” DeepTarget products include the following:
DeepTarget OLB for credit unions and banks is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. Highly measurable, DeepTarget OLB has a proven track record of exceptionally high software return on investment (ROI) and has been shown to boost the success of marketing campaigns.
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JULY 26, 2010
Leading provider of information and transaction processing solutions for financial institutions partners with DeepTarget to deploy targeted display advertising within their clients’ online banking Web sites and through e-mail campaigns.
Huntsville, AL, July 26, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that Jack Henry & Associateswill market DeepTarget OLB to the credits unions automated by the Episys® core processing system and the NetTeller MemberConnect™ online banking solution provided by its Symitar™ division.
DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents highly targeted and personalized offers to individual accountholders through financial institutions’ online banking sites. The highly targeted messages and accountholder communications are based on intelligent rules and relevant product offers, and can be used to generate targeted e-mail campaigns. DeepTarget OLB consistently generates an exceptional return on investment (ROI) which is attributed to the relevance of the marketing messages and the increased likelihood accountholders will respond to promotional campaigns and take advantage of the offers.
“We believe DeepTarget OLB is a unique and competitive product that will help our clients use online banking as a successful and cost-effective marketing channel. Considering that DeepTarget OLB is already generating tangible results for a number of Symitar clients, we expect formalizing this partnership will accelerate the use of this product throughout our client base, and provide value for more of our clients,” said Scott Burwell, solutions manager for Symitar.
Preetha Pulusani, DeepTarget’s CEO, said, “Establishing a formal business partnership with Jack Henry & Associates is an exciting milestone for our company. Jack Henry & Associates performed an extensive evaluation of our technology and company so we consider this partnership as an important endorsement of our value proposition and our commitment to continue building on DeepTarget’s mission to provide innovative, market-leading digital marketing solutions for the financial services sector.”
About Jack Henry & Associates, Inc.
Jack Henry & Associates, Inc. (Nasdaq: JKHY) is a leading provider of computer systems and ATM/debit card/ACH transaction processing services primarily for financial services organizations. Its technology solutions serve more than 11,800 customers nationwide, and are marketed and supported through four primary brands. Jack Henry Banking™ supports banks ranging from de novo to mid-tier institutions with information processing solutions. Symitar is the leading provider of information processing solutions for credit unions of all sizes. ProfitStars® provides highly specialized products and services that enable financial institutions of every asset size and charter, and diverse corporate entities to mitigate and control risks, optimize revenue and growth opportunities, and contain costs. iPay Technologies operates as a leading electronic bill pay provider supporting more than 3,600 banks and credit unions with turnkey, highly configurable retail and small business electronic payment platforms. Additional information is available at www.jackhenry.com.
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JULY 7, 2010
New Partner to Resell DeepTarget products to Credit Union Customers in the Northeast
Huntsville, AL, July 7, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced a new affiliate reseller partnership with Pennsylvania-based Obee & Associates. Established in 1978, Obee and Associates focuses on credit unions in Eastern Pennsylvania, Delaware and New Jersey. They offer insurance and loan processing programs combined with personalized service to their credit union customers in this region. Through this affiliate partnership that includes Conmar Systems and DeepTarget, Obee & Associates will resell state-of-the-art e-Marketing products from DeepTarget to their loyal regional credit union customer base.
While insurance products are an important part of Obee and Associates, they offer much more than insurance. Committed to the success of their credit union customers, they work with “specialist” companies to offer a diverse set insurance and technology products as well as training programs that can help to impact credit union efficiency and profitability. “DeepTarget products clearly fall into this category”, said John Obee, President of Obee & Associates and added, “We are excited to begin offering these innovative targeted marketing solutions to our credit union customers”. DeepTarget products include the following:
DeepTarget OLB for credit unions and banks is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. Highly measurable, DeepTarget OLB has a proven track record of exceptionally high software return on investment (ROI) and has been shown to boost the success of marketing campaigns.
DeepTarget Email, the newest product, takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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MARCH 18, 2010
New Partner signs up to Resell DeepTarget products to over 1000 credit union customers
Huntsville, AL, March 18, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced a new reseller partnership with CUTS Performance Marketing, a company that provides turnkey marketing programs and savings on best-of-class products to members of credit unions in their Network. Serving the credit union industry since 1992, CUTS Performance Marketing has developed partnerships with more than 1,000 credit unions and is committed to broadening the benefits of credit union membership by making credit union websites a destination for savings on trusted products and services from leading merchants.
CUTS provides turnkey programs from product categories such as Personal Finance Management, Education & Entertainment and Small Business. Merchant partners include market leaders such as Barnes & Noble, Intuit, ADT and Hewlett-Packard. The primary objectives of CUTS’ programs are to help credit unions attract new members, strengthen member relationships, increase the adoption of online services and grow assets.
“CUTS and DeepTarget are committed to helping credit unions increase the effectiveness of their interactive marketing initiatives and deliver relevant product offers to members. Our partnership with DeepTarget will enable credit unions to utilize targeted online banking banners and email marketing to make credit union web sites a destination for savings on best-in-class products”, said Jeff Plumer, President of CUTS Performance Marketing. He added, “We look forward to offering DeepTarget to our customers and helping them realize the benefits and rewards from this innovative targeted marketing technology.”
Preetha Pulusani, CEO, DeepTarget Inc., said “We are extremely pleased to announce this new partnership with CUTS Performance Marketing. They are ideally positioned to offer DeepTarget to the credit unions in their network, as well as to add further value based on their marketing forte. This partnership also signifies the emergence and growth for digital media marketing in the Financial Services industry, which is embracing DeepTarget for its ability to target the right offer at the right time to the right person. We value this partnership, its synergies and its potential to expand our product distribution in a focused direction.”
DeepTarget products include the following:
DeepTarget OLB for credit unions and banks is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. Highly measurable, DeepTarget OLB has a proven track record of exceptionally high software return on investment (ROI) and has been shown to boost the success of marketing campaigns.
DeepTarget Email, the newest product, takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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DECEMBER 3, 2009
Strategic Business Unit of Open Solutions Inc. partners with DeepTarget to deploy Targeted Display Advertising within their clients’ Online Banking
Huntsville, AL, December 3, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that Raddon Financial Group (www.raddon.com), a strategic business unit of Open Solutions Inc. (www.opensolutions.com), would resell DeepTarget OLB to its clients. RFG has been providing target marketing solutions exclusively to the financial services industry since 1983 and DeepTarget OLB will extend RFG’s customer intelligence and cross-sell methodology to the online banking channel.
“We have a long history of providing strategic advice and marketing analytics to financial institutions. DeepTarget allows us to further transform this knowledge into targeted marketing offers within online banking,” said Craig Capp, vice president, strategic solutions with RFG. “The integrated workflow between iNTEGRATORand DeepTarget provides unique value to our clients.”
From this alliance, financial institutions will gain targeted online messaging from an integrated workflow between DeepTarget OLB and Raddon’s iNTEGRATOR MCIF. Banks and credit unions will be able to leverage their online banking channels with relevant product offers based on RFG’s research-based segmentation and predictive cross-sell methodology.
RFG already offers integrated solutions to help clients improve cross-sales through the teller, platform, and call center channels. DeepTarget OLB extends RFG’s solution to the online banking channel.
DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. The messages displayed on the banners are highly targeted to individual account holders. DeepTarget OLB has a proven track record of exceptionally high software return on investment (ROI). This can be attributed to the relevance of the marketing messages presented which increases the likelihood of account holders taking advantage of the offers. In addition, the online setting in general drives higher response rates, and when combined with DeepTarget’s relevant offers, this helps to further boost the success of marketing campaigns.
The combination of iNTEGRATOR and DeepTarget OLB provides a powerful workflow that links iNTEGRATOR’s strategic findings and delivers them through an optimal cross selling delivery channel. For example, the next-best cross-sell opportunities as determined through research, profitability, and priority for each household in the database are used to create appropriate offers that are then displayed within online banking via the DeepTarget generated banners.
Preetha Pulusani, DeepTarget’s CEO, said “We are very excited about the expanded reach and visibility that RFG will create in the market. RFG’s decision to resell DeepTarget was based on an exhaustive assessment. Thus, this step really validates and demonstrates the value that credit unions and banks are receiving with our product. There is no doubt that such a key alliance will both directly and positively impact DeepTarget’s mission for leadership and innovation in targeted digital marketing solutions for financial services.”
About RFG
RFG, a strategic business unit of Open Solutions Inc., has been providing research-based solutions exclusively to the financial services industry since 1983. RFG understands the industry and knows how consumers and businesses interact with financial institutions. By combining practical know-how with best practices in research and analysis, RFG helps financial institutions manage their customer relationships and their organizations. Visit RFG online at www.raddon.com.
About Open Solutions Inc.
Open Solutions Inc. offers a fully featured strategic information management product platform that integrates core data processing applications built on a single centralized Oracle relational database, with Internet banking, cash management, CRM/business intelligence, financial accounting and management tools, profitability tools, wealth management, imaging, digital documents, interactive voice response, technology services, HSAs, payments and loan origination solutions. Open Solutions’ full suite of products and services allows banks, thrifts, credit unions and financial services providers in the United States, Canada and internationally to better compete in today’s aggressive financial services marketplace, and expand and tap their trusted financial relationships, client affinity, community presence and personalized service. Visit Open Solutions’ Internet site at www.opensolutions.com.
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NOVEMBER 16, 2009
Jwaala Partners With DeepTarget to deploy Targeted Display Advertising within their clients’ Online Banking environments
Huntsville, AL, November 16, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that Austin based Jwaala (www.jwaala.com) would resell DeepTarget OLB to its clients. In keeping with its spirit of innovation and mission of providing software for banks and credit unions that dramatically improves their online banking services, Jwaala’s new partnership with DeepTarget allows the company to extend innovative targeted display advertising within online banking to its credit union and bank clients, thereby supplementing and enhancing its core offerings.
Jwaala’s flagship product MoneyTracker (www.jwaala.com) enhances or replaces any bank or credit union’s existing online banking solution with innovative and modern online tools. At its core, Jwaala MoneyTracker offers a complete PFM (personal financial management) solution, enabling online banking users to truly understand their finances, spending habits, net worth, and other key information. Breaking industry traditions, Jwaala allows clients to license its source code, providing maximum flexibility and long-term viability for the platform. Additionally, through an active client developer community, MoneyTracker continues to improve through creative input of the user community. Jwaala is the recipient of many awards including “Best of Show” at both the 2008 BAI Retail Delivery Conference and Finnovate Startup Conference. Their growing customer base currently includes 34 credit unions of varying sizes across the country.
DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. The messages displayed on the banners are highly targeted to individual account holders. DeepTarget OLB has a proven track record of exceptionally high software return on investment (ROI). This can be attributed to the relevance of the marketing messages presented which increases the likelihood of members taking advantage of the offers. In addition, the online setting in general drives higher response rates, and when combined with DeepTarget’s relevant offers, this helps to further boost the success of credit unions’ marketing campaigns.
Kelly Dowell, Jwaala’s COO, said “Jwaala is all about the openness and extensibility of the MoneyTracker platform. Our partnership with DeepTarget is an example of our commitment to this philosophy. With the integration of DeepTarget OLB, MoneyTracker users can now take advantage of some very powerful targeted advertising capabilities.”
Dupaco Community Credit Union (www.dupaco.com) a successful client of DeepTarget OLB since 2005, has achieved very high software ROI from its use. Based on its 2008 performance, Dupaco Community Credit Union was recognized by Lombard, Ill.-based Raddon Financial Group (RFG) as one of the Top 10 “Top Performing” credit unions in the United States with more than $500 million in assets. They were presented the Crystal Performance Award which is designed to recognize credit unions for achieving a top ten ranking based on the RFG Performance Index™, a balanced scorecard measurement of growth, income, efficiency and margin management. Dupaco is expected to go live with the MoneyTracker Online Banking platform before the end of the year, making them the first joint client of DeepTarget and Jwaala.
About Jwaala, LLC
www.jwaala.com – Jwaala’s award winning online banking enhancement solution MoneyTracker is changing the face of online banking with integrated account aggregation, natural language transaction searching, personal financial management, consumer remote deposit, secure document repository, widgets, and customizable alerting options. All in a highly flexible and customizable online banking platform. Jwaala is simply Better Online Banking!
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June 4, 2009
Advertising Agency Sees Clear Advantages for Increasing Their Customers’ Online Revenue
Huntsville, AL, June 4, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that Oklahoma City based Third Degree Advertising (www.thirddegreeadv.com) is now a Value Added Reseller for DeepTarget’s e-Marketing product suite. This brings a new offering that combines targeted and personalized marketing in mixed digital media into their current suite of offerings for their credit union and other clients.
“We are pleased to welcome Third Degree as a new value-added reseller for DeepTarget. They have an excellent reputation for bringing forward new ideas and innovations that can benefit their clients’ marketing efforts and we are glad to see them now deploy DeepTarget for this purpose.” said Preetha Pulusani, CEO of DeepTarget Inc. “Our future success depends on finding the right partners, and innovators such as Third Degree, who already have an established client base, certainly fit this mold.”
A recognized advertising agency of over 13 years, Third Degree serves up a fresh approach to marketing by providing strategic planning for media buying, social marketing, web development and creative services for growing credit unions and other businesses. Third Degree’s comprehensive mixed-media campaigns have been provided to twenty credit unions and many other industries including healthcare, higher education, technology, telecommunications, professional sports, and entertainment. Their professional team utilizes a patented state-of-the-art research process to uncover customer motivations and expectations as they relate to a particular brand. This is utilized as part of the overall marketing strategy that is conceived and implemented for the client, which combines new ideas with innovative creative approaches in order to reach the target audience and influencers. The DeepTarget product suite is a natural fit in the overall mix of media that is available, especially as it has already been proven to achieve extremely high ROI.
“Third Degree chose DeepTarget Inc. as a partner because we recognized the great potential, particularly in Deep Target OLB and DeepTarget Email. We pride ourselves on being proactive with respect to our customers, and that means always keeping an eye out for the right innovations and opportunities that can be used for their benefit. This partnership equips us with the emerging and rapidly growing world of online and e-marketing solutions that can be deployed to increase revenues and profits for our clients.” said Third Degree CEO Roy Page. “We look forward to utilizing the Deep Target e-marketing product suite not only for the benefits of our current clients, but also to expand our reach in the market.”
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MAY 20, 2009
Specialist in Financial Marketing and Advertising becomes a DeepTarget Partner
Huntsville, AL, May 20, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that Mississippi based The Eversole Group (www.theeversolegroup.com), specializing in marketing services for community banks has signed up as a referral partner for DeepTarget’s e-Marketing product suite.
“We are pleased to see The Eversole Group as a referral partner of DeepTarget. With their long history in marketing to financial institutions, especially community banks, this agreement with The Eversole Group validates their confidence in the benefits of our e-Marketing technology for their clients.” said Preetha Pulusani, CEO of DeepTarget Inc. “The realization of our long term vision rests on the conviction and support demonstrated by partners such as The Eversole Group”.
The Eversole Group, LLC is an established company of over 20 years with a reputation for delivering high-quality marketing services at an affordable cost to community banks in many southeastern states. Their custom-designed advertising and marketing is presented in a unique cost structure based on the generally recurring needs of a bank. A fixed monthly fee – unlike a typical retainer – is the total cost of their services for participating in their Community Bank Marketing & Advertising program. The Eversole Group has 102 clients in Financial Services across 19 states.
The DeepTarget product suite offers their clients strategic marketing solutions to help them implement innovative online solutions that provide unique but serious benefits. “We chose to partner with DeepTarget Inc. and promote Deep Target products to our community bank clients once we recognized its value. Specifically the ability for them to take advantage of this technology to cross sell relevant banking products and services to a growing number of their online banking customers. This partnership seeks to put our clients first, in terms of providing them the right products and services to fit their evolving needs,” said Craig Eversole, President of The Eversole Group. “We believe that both DeepTarget OLB and DeepTarget Email are high-value products for our clients.”
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MAY 11, 2009
New Partnership Provides Expanded Reach for DeepTarget’s Online and Email products
Huntsville, AL, May 11, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that BancServices Corporation (www.bancservicescorp.com) has signed on as a value added reseller to actively promote and resell the DeepTarget product suite to their Financial Services customers nationwide.
“We are thrilled to welcome BancServices Corporation as value-added reseller of DeepTarget. Their rich client base and extensive experience with Financial Institutions enabled them to see the high value of DeepTarget for their customers. This partnership will certainly expand our reach within this industry,” said Preetha Pulusani, CEO of DeepTarget Inc. “With our company’s strategy and success based on building and nurturing a highly productive and successful partner network, our goal is to arm them with extremely effective and highly competitive digital marketing solutions that in turn add significant value to their clients’ marketing initiatives.”
BANCServices is focused on increasing profitable account relationships, and is based in Charleston, Missouri. This partnership will connect BANCServices’ clients, over 500 U.S. based banks and credit unions, with DeepTarget’s innovative product suite of digital marketing solutions. The benefits of this personalized and targeted e-marketing platform include high return on investment, a cost-effective solution as well as ease of use and implementation.
BANCServices, the Missouri-based Corporation, is comprised of former financial institution CEOs and regulators, legal and IT professionals, as well as experienced training, marketing, and graphic design personnel. BANCServices has become an industry leader by establishing a corporate structure that focuses on implementation, promotion, marketing, development and training for Courtesy Pay®. Currently, over 500 satisfied financial institution clients have implemented the BANCServices Courtesy Pay program. According to Jim Campbell, “DeepTarget’s marketing technology is unique and offers valuable benefits to financial institutions. Based on our evaluation, we determined that adding the DeepTarget products to our overall offerings would be highly complementary, as well giving our clients a significant advantage in their marketing efforts”.
About BANCServices Group Inc.
BANCServices delivers products, services and programs to help financial institutions turn strategic goals into reality. Comprised of former financial institution CEOs, legal and IT professionals, as well as experienced training, marketing and graphic design personnel, the BANCServices team provides thorough and ongoing support to ensure success. For more information about our suite of financial institution products and services, visit www.BANCservicescorp.com.
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MAY 13, 2009
Print Resources Inc. actively promotes DeepTarget OLB to credit union clients
Huntsville, AL, May 13, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that Birmingham based Print Resources Inc. (www.printresourcesinc.com) is making DeepTarget’s e-Marketing product suite an integral part of their strategic marketing solutions to Alabama Credit Union League members and other clients.
“Print Resources Inc has been working with DeepTarget software for some time now. They continue to gain confidence regarding the benefits of the software including affordability, ease of implementation and high ROI and I am excited to see their active promotion of these innovative solutions to their client base.” said Preetha Pulusani, CEO of DeepTarget Inc. “Our vision for the long term rests on the enduring growth and success of partners such as Print Resources”.
An established company of over 20 years, Print Resources, Inc based in Birmingham, Alabama serves a rich client base in Financial Services. They offer a full range of print solutions and services, but also serve clients in other areas of marketing. Print Resources Inc is the strategic partner and exclusive marketing services provider for the Alabama Credit Union League which currently represents 176 credit unions in the state. The DeepTarget product suite offers their clients strategic marketing solutions to help achieve extremely high ROI. “Print Resources, Inc chose to partner with DeepTarget Inc. and further promote Deep Target OLB as we recognized the considerable potential in its ability to satisfy the emerging, but rapidly growing world of online and E-marketing. This partnership fits nicely with Print Resources’ current efforts in developing marketing channels for clients and has allowed us to expand the type solutions we can offer” said Rocky Stewart, President of Print Resources Inc. “We look forward to being a part of Deep Target OLB’s future developments into electronic marketing, seeing it reach its full potential while working alongside clients as they realize increased revenue through further expanding their reach.”
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MAY 7, 2009
Georgia based VAR offers DeepTarget OLB and entire suite of products to over 1200 financial institution clients
Huntsville, AL, May 7, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that ConmarSystems (www.conmarsystems.com) has signed up to be value-added reseller who will be actively promoting and reselling the DeepTarget product suite to their Financial Services customers nationwide.
“We are seeing a definite trend in the industry, and a related shift of marketing dollars away from traditional media and towards digital marketing solutions. The DeepTarget suite offers unique value propositions, but we feel that a high-quality partner network is imperative for rapidly penetrating the market and extending the scope of these solutions. ” said Preetha Pulusani, CEO of DeepTarget Inc. “To this end, we are very excited about ConMarSystems joining our partner network. Their coverage across Financial Institutions nationwide is extensive, and we look forward to working closely with them to deliver DeepTarget’s e-Marketing suite of products to their clients.”
In 1978, ConmarSystems was formed as a business forms distributorship for the purpose of providing printed form solutions to credit unions. Today they are recognized as a national provider of streamlined, compliant lending forms with products and services that are uniquely tailored to the needs of credit unions. The following describes the Company philosophy – “Our philosophy is built around being a dependable and cost efficient resource for those we serve. We are committed to being a leader within our industry. We are innovative in what we do. We endeavor to anticipate and understand technology changes that impact our clients so that we are a resource to help them”. According to Mark Staley, President of ConmarSystems, “DeepTarget offers an innovative set of online and email solutions whose benefits our clients can easily appreciate. In addition, I feel that the timing is right for our clients to take advantage of marketing through newer more measurable delivery channels, using them to generate additional revenue and for customer retention initiatives. We are already delivering one-to-one direct mail and DeepTarget e-marketing products are a natural extension for our customers”.
ConmarSystems is based in Atlanta, GA and currently has over 1200 Financial Institution clients.
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APRIL 13, 2009
DeepTarget OLB to be launched at Texas and Alabama Credit Union League Conferences this week
Huntsville, AL, April 13, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that it would be exhibiting at two state credit union league conferences this week. State Credit Union Leagues provide credit unions in their states with valuable resources, products, services and programs to meet current and future challenges and include education and training, advocate activities, regulatory/compliance assistance, technical assistance, research and new product development, marketing ideas, and public relations resources.
The first of these is Texas Credit Union League’s 75th annual meeting that will be held in Austin, Texas from April 14 to 17(www.tcul.coop/annualmeeting/). DeepTarget Inc will be highlighting and demonstrating its flagship product DeepTarget OLB (Online Banking) at booth number 616. The Texas Annual Meeting and Convention is an event that brings together delegates from all 21 districts within the state and has a growing attendance of more than 700 credit union staff and board members from over 200 credit unions. The Texas Credit Union League is the official state trade association serving credit unions in Texas.
Accompanying Birmingham-based partner Print Resources, DeepTarget Inc. will also be in attendance at the Alabama Credit Union League’s (www.acul.com) Annual Meeting and Education Symposium to be held at Destin, Florida from April 14 to 16. Established in Birmingham in 1934, the Alabama Credit Union League (ACUL) is a statewide trade association that represents the 176 credit unions and their 1.6 million members in Alabama. The 2009 Annual Meeting and Education Symposium aims to celebrate 100 years of credit union history while providing an extensive array of sessions to address today’s economic climate and the unique challenges faced by credit unions.
Credit Unions are looking for various means of outreach and marketing opportunities in an increasingly digital world, and DeepTarget OLB has been proven to provide significantly positive ROI to its customers already. In keeping with this benefit, the company’s theme at the conferences will be to invite each credit union in attendance to “Be an ROI Rockstar” by using DeepTarget OLB within their online banking in order to obtain superb returns.
“The distinctive ability for us to reach out to our online members 24×7, and to do so in a highly personalized manner are exceptional benefits of DeepTarget,” said Roger Loftis, VP of Sales and Marketing, Silver State Schools Credit Union, Las Vegas, a customer of DeepTarget since 2007, “We are able to easily direct specific and unique offers that are relevant to individual members, and this has contributed to high response rates and returns. In addition, the regular reporting and analytics provided by DeepTarget help us to continually enhance and upgrade our e-marketing efforts.”
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