As you scroll through the different pages of the Spotlight online banking (OLB) for Frank and Elisa, you will see different campaigns displayed by DeepTarget.
Each of them have their own unique offers that will be presented to them as they navigate through the online banking pages. These messages and offers are targeted by DeepTarget using the financial institution’s customer intelligence for this purpose.
The demo illustrates DeepTarget at work by looking at just two personas, in this case Elisa and Frank. They are two very different individuals so therefore they would be on the receiving end of very different campaigns and messages.
Now, when you extend this concept to thousands of unique individuals, the only way to be smart about engaging them with relevant messaging is to use technology to automate multiple campaigns so that each individual only views those campaigns that matter to them.
DeepTarget’s Design Once, Engage Everywhere™ Digital Experience Platform automates and elevates customer experiences digitally to yield new loans, deposits &customer loyalty for credit unions and banks. This provides a single digital experience platform for financial institutions to manage the complete engagement-to-results lifecycle across all digital channels, resulting in:
Increase loans, grow deposits, issue cards by engagement with right time and needed service.
Increased Loyalty and Trust
Providing resources customers or members need, like or want, e.g. rewards, financial lit videos, critical community outreach, nudges to cool apps like BillPay, PFM, business banking, etc.
Eliminate siloed communications and redundant efforts with a single Command and Control center for targeted “Design Once, Engage Everywhere” campaign management and analytics.