InSight Blog

April 30, 2012

Since the inception of the internet, businesses and individuals have been trying to figure out how to make money off of it. One of the clearest, and sometimes most infamous, ways businesses make money off the internet is through advertising.

April 30, 2012

April 23rd marked the anniversary of one of the biggest marketing mistakes of all time, or at least it seemed so at the time.

March 28, 2012

There are two skills that are important for the marketer that is trying to find the perfect match of product and consumer. The first, because it came first, is the very personable skill of being able to “read” people.

March 28, 2012

Did you know that younger women are now more likely than their male counterparts to hold a college degree and that the number of men and women in the labor force has nearly equalized?

March 15, 2012

Continued momentum in adoption of multi-channel marketing by credit unions and banks.

February 28, 2012

Targeting and personalization are proven methods to effectively increase the appeal of your marketing efforts, and as a result, their success. However, just like so many other effective tools, these must be used correctly or the hoped for uptick in effectiveness could actually turn into a depressing downtick.

February 16, 2012

I recently encountered a sweet older gentleman jogging in our neighborhood. He was dressed in just a plain button up shirt, jeans and tennis shoes. He didn’t have on any of the latest electronic gadgets or listening devices.

January 26, 2012

There are some homes near the downtown area of the small city in which we live that are undergoing a very interesting maintenance. The homes have been moved off of their foundations so that the foundations can be rebuilt.

January 23, 2012

Over the weekend my husband and I had an unexpected opportunity to have dinner with a gentleman that is running for congress in the state of Texas. After our brief encounter, I went home and googled him. To be quite honest I was very surprised by my findings.