InSight Blog

June 26, 2012

Marketing is important to every business. Without a means to let people know that your company exists, and to help them understand why it is that they might want or even need your products or services, none of us would ever gain any customers.

June 26, 2012

The definition of “free” in this context is: not costing or charging anything.

May 25, 2012

This is just another sign to prove that what we’re all hearing about is true: Print is dying. Not that long ago, I was managing print operations for a company that was struggling because of the diminishing print industry.

May 25, 2012

This past month my house has been undergoing a mini transformation. New paint, some new furniture, new window coverings and some rearrangement of older furniture and pictures have all been included.

April 30, 2012

Since the inception of the internet, businesses and individuals have been trying to figure out how to make money off of it. One of the clearest, and sometimes most infamous, ways businesses make money off the internet is through advertising.

April 30, 2012

April 23rd marked the anniversary of one of the biggest marketing mistakes of all time, or at least it seemed so at the time.

March 28, 2012

There are two skills that are important for the marketer that is trying to find the perfect match of product and consumer. The first, because it came first, is the very personable skill of being able to “read” people.

March 28, 2012

Did you know that younger women are now more likely than their male counterparts to hold a college degree and that the number of men and women in the labor force has nearly equalized?

March 15, 2012

Continued momentum in adoption of multi-channel marketing by credit unions and banks.