2019 MAC Awards Winner: Cascade Community Credit Union

The Results
Avg. # of Users Per Response
22
Total Impressions
252,647
Unique Clicks
650
Unique Users
14,588
Influenced Sales
286

The Target

Cascade Community Credit Union launched an award-winning auto loan campaign deploying multiple ad designs, each personalized with the member’s first name, to four targeted audiences. It received the 2019 MAC Award for Electronic Marketing.

The Delivery

These campaigns were powered by DeepTarget OLB and Mobile. Industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.

The Review

“We are having award-winning success using DeepTarget's intelligent targeting capabilities for generation-based campaigns including images and messaging. Banner messages personalized to include member name has increased clicks and the results have been outstanding!" Greg Holt, Marketing Manager, Cascade Community Credit Union