Avg. # of Users Per Response
9 (Outstanding KEI or Key Engagement Indicator)
ELGA Credit Union
The Results
Total Impressions
3,837,563
Unique Clicks
3,271
Unique Users
Influenced Sales
236
The Target
ELGA Credit Union in Burton, MI wanted to reach their 69,000+ members in ten branches to encourage everyone to build their savings accounts and alert them of monthly prizes and a chance to win $5,000 each quarter.
The Delivery
These campaigns were powered by DeepTarget OLB and Mobile, with 20,000 ELGA users and 16,000 ELGA users respectively, personalizing each ad with the member’s first name. DeepTarget OLB is an industry leading product that delivers personalized, targeted offers unique to the recipient. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.
The Review
“DeepTarget gives us the power to reach our online and mobile members, and the ability to see effective results month after month!” – Debra Chaffins, Data Strategy, ELGA Credit Unions
