Heather Pizzala, Vice President of Marketing at Genisys Credit Union, crafted a mobile-only campaign at the height of summer travel season to direct users to an instructional video to show members how to place travel notifications on their account.
These campaigns were powered by DeepTarget Mobile which offers targeted banner ad messaging and personalized offers to smartphone users.
"Congratulations to Heather and her team at Genisys Credit Union on a brilliantly crafted and implemented campaign. This mobile ad is not only colorful and catchy, but also a great example of a campaign meant to educate end-users and not just cross-sell to them." - Brenda Thompson Pearce, DeepTarget Director of Marketing