Avg. # of Users Per Response
43 (Outstanding KEI or Key Engagement Indicator)
Montana Federal Credit Union
The Results
Total Impressions
224,442
Unique Clicks
401
Unique Users
Influenced Sales
285
The Target
VP of Marketing Becky Timmons wanted to reach members at the three locations of Montana Federal Credit Union in Great Falls, Cascade, and Fort Benton, Montana, to spread the word about their “Happy Trails” ad campaign promoting summer vehicle and RV loans
The Delivery
These campaigns were powered by DeepTarget OLB and Mobile. Industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.
The Review
“DeepTarget has helped us engage our online members for many great offers like our Summer Vehicle Promotion. The results speak for themselves with over 285 new vehicle loans related to this campaign alone. We are very happy with DeepTarget’s Digital Marketing solution. It’s very easy to use and allows us to apply our digital content across all channels for a great member experience!“ –Becky Timmons, VP of Marketing, Montana Federal Credit Union
