Community Financial Institutions Gain Access to AI-Powered Personalization through Combined DeepTarget & CognitiveScale Technologies

August 16, 2022

CognitiveScale, the company with the leading AI engineering platform and over 110 granted AI patents that enables AI-powered personalization solutions across the customer journey, and DeepTarget, a transformational Fin-Ed-Tech company that teaches community financial institutions (CFI) how to drive new recurring profits from their financial products and services, have joined forces to make powerful AI driven decisions accessible, practical and usable by CFIs of all sizes.

For the first time, CFIs will be able to identify predictable revenue opportunities across all 15+ lending and fee-based products and services, with successful results supported by detailed reportsand continuous learning from continuously refreshed data intelligence.  

“This unique collaboration delivers CognitiveScale’s Cortex AI platform for use within DeepTarget’s DXP, offering AI horsepower previously reserved only for very large enterprises, to community financial institutions of all sizes,” said Preetha Pulusani, CEO of DeepTarget. “DeepTarget’s mission is to simplify, automate and make accessible key innovations to help CFIs successfully engage their banking consumers. It’s inconceivable how acommunity FI could possibly navigate and use the sheer mass of available information, the volume of which is increasing exponentially. I believe that this collaborative innovation is a winner for CFIs and is both strategic and transformational for the industry.”

“We created CognitiveScale with one goal in mind, to give businesses confidence and trust in the digital systems they need to thrive,” said Shay Sabhikhi, Co-Founder and COO of CognitiveScale. “We truly understand the power of AI and the personalization that can come from the insights it gains. We’re excited to work with DeepTarget to make our AI technology more broadly available.”

Powered by CognitiveScale’s Cortex Platform, DeepTarget’s new DXP will enable community financial institutions to:

●    Utilize insights from market, social, government, institutional and proprietary data lakes to predict consumer propensity to buy within the upcoming 30-day duration

●    Get to know all new revenue potential by product from the new AI/ML predictive models and never lose a sales opportunity

●    Immediately deploy ready made predictive campaigns for 15+ lending and fee-based products and services across any channel.

The new solution will be available in September 2022.

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