DeepTarget Recognizes McKesson Employees' Federal Credit Union and Russell Country Federal Credit Union

August 20, 2020

Fintech company, DeepTarget Inc., honored two of their clients, McKesson Employees’ Federal Credit Union and Russell Country Federal Credit Union, with awards for their DeepTarget performance and results in July 2020 . The awards  announced during DeepTarget’s monthly Customer Success Webinars recognized the DeepTarget Campaign of the Month and SuperSTAR of the Month.

Matthew C. Krula, Operations Manager, and George Sun, Marketing and Business DevelopmentManager, at McKesson Employees’ Federal Credit Union were the recipients of the Campaignof the Month for their auto loan refinancing campaign that resulted in remarkable clickthrough rates.  

DeepTarget also awarded a SuperSTAR winner selected based on their utilization of engagement Best Practices in addition to employing a variety of different campaigns resulting in exceptional KMI™  and KEI™ scores. Julie McCamley, Marketing & Business Development Officer at Russell Country Federal Credit Union, received this award for their outstanding KMI™  and KEI™ results throughout the month. DeepTarget’s Key Engagement Indicator or KEI™ is a performance rating which also doubles as a peer ranking number enabling a financial institution a to see how well they are engaging their account holders.

Both award winners utilize DeepTarget’s Digital Experience Platform (DXP) to connect with and engage their banking consumers with relevant messaging and offers. True to its motto "Design Once, Engage Everywhere™ " DeepTarget enables financial institutions to plan and design data-powered campaigns one time and use them to engage their account holders in unique digital experiences across all digital app spaces. In June 2020, the DeepTarget platform served up more than 260 million impressions to 1.93 million digital banking customers resulting in over 12,100 new deposits, loans, and card acquisitions.  DeepTarget has seen these statistics steadily increase month-over-month, an indicator of industry attentiveness to digital transformation while increasing customer engagement, loyalty and revenue.

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