InSight Blog

July 19, 2010

Email marketing is a wonderful communication and marketing tool. Email marketing can also be abused and overused. Make sure that you focus on your email marketing being the former rather than the latter.

July 13, 2010

This month we celebrated Independence Day on the 4th of July. And what would a July 4th celebration be without fireworks?

July 8, 2010

My last post talked about Perception “Be’s”, which got me thinking about actual bees. Bees may seem way off topic for a marketing blog, but we can actually learn a lot from those little creatures.

July 8, 2010

In spring, we introduced a turnkey solution for Reg E Opt-Ins that capitalizes on our e-marketing technology and addresses Reg E compliance for financial institutions in a highly automated (and thus cost-effective) way. Several have taken advantage of it and have received good results in return.

July 8, 2010

In spite of complaints about it’s speed, searchability, and other features, Facebook is doing something right. Whither thou goest MySpace? And now Orkut may be facing the same challenges in India and Brazil.

June 22, 2010

Perception is powerful. How your customers and/or potential customers perceive you can ultimately define the success of your business.

June 17, 2010

Again, according to eMarketer’s most recent data, online ad spending will reach a whopping $25.1 billion this year, a healthy year over year increase of 10.8%.

June 17, 2010

Our friends at CUTS Performance Marketing called our attention to a recent study commissioned by CUNA focused on efficiency of community credit unions.

June 16, 2010

Even if you have no interest in soccer, you have to be hiding in a cave not to have heard all the hoopla about the World Cup Soccer event that is currently taking place in South Africa.