Across the country, financial institutions of all sizes rely on DeepTarget’s intelligent marketing and sales platform to cost-effectively reach out and connect with their customers/members.Success means using their customer intelligence to connect with individuals to grow deposits, loans, and loyalty.
August 27, 2018
Madison, AL – August 27, 2018 – Today, FinTech company DeepTarget Inc. announced continued robust growth and momentum with many new clients and contracts signed year to date. With consumer behavior, including entire generations, gravitating away from traditional ways of banking towards digital channels, more banks and credit unions are responding by investing in technology that can offer a strong ROI by engaging with customers and cross selling to them in digital channels such as online and mobile banking.
Delivering over 47 million data-driven, relevant messages and offers that resulted in 9,664 new loans, DeepTarget’s intelligent customer engagement marketing platform powered 212 banks and credit unions in a single month (June 2018 in this case), driving a response rate of 40 times the industry standards while boosting cross-sell revenues by at least 25%.
Among the new contracts signed this year for DeepTarget OLB, DeepTarget Mobile or both were: University of Kentucky FCU, Bridgeton Onized Credit Union, KSW Federal Credit Union, Mattel FCU, Calcom CU, Class Act Federal Credit Union, Blue Federal Credit Union, Santa Ana Federal Credit Union, Five County Credit Union, Self Help CU (NC), Holy Rosary (MO), Country Federal Credit Union, Memphis City Employees, Northwoods Community CU, AdvantagePlus of Indiana Federal Credit Union, Best Financial Credit Union, Innovations Federal Credit Union, Allied Healthcare FCU, Oswego County FCU, United Bank, Holy Rosary (NH), Access Credit Union, Self Help FCU, UnitedOne Credit Union, Embark Credit Union, Russell Country FCU, Publix Employees Federal Credit Union, Lincoln Maine Federal Credit Union, Missouri Valley FCU, Novo Credit Union and Excel FCU.
“We are excited with the strong adoption of our customer engagement and cross-selling solution. We are seeing healthy growth as more financial institutions use DeepTarget for customer retention and income growth. Our partners do a great job promoting DeepTarget to their customers and we are staying focused on increased technology investments to further enhance the benefits of this unique solution,” said Jill Homan, President, DeepTarget Inc. “The best part of my job is hearing customer success stories, whether it is about a large number of new leads generated, revenue growth, increased product sales or a great ROI. Ensuring that our financial institution customers achieve positive and strong results is our ultimate mission.”
The benefits of DeepTarget’s state of the art customer engagement and cross-selling solution which have resulted in this continue robust growth and momentum include the following:
● Open API integrated into multiple online and mobile banking platforms today
● Automation and data-driven communication driving 1000s of concurrent, seamless customer conversations and interactions
● Effective use of marketing resources and campaigns – design once, use many times in different channels
● Intelligence with rule-based segmentation and targeted, personalized and relevant offers
● Automated response and tracking tools
● Macro and micro business analytics to assess campaign performance and optimize it; featuring KEITM (Key Engagement Indicator) to evaluate customer engagement and improve it
● Rich banner content with multiple formats supported including HTML5
● Cost-effective and affordable for any size financial institution
● Enterprise/platform licensing to enable financial institutions to integrate personalized, targeted, and consistent messaging within all customer experience points – mobile and online banking, but also PFM, account onboarding, loan platforms, branch kiosks, etc. powered by an open API
DeepTarget’s enabling platform with an open API seamlessly and effortlessly integrates into online banking and mobile banking platforms, many of which are available today. Partners include Access Softek, Jack Henry & Associates, Jwaala (now part of Alogent), Marquis, MEA Financial, MDT, Segmint, Share One, Synergent and WRG (Wescom Resources Group).
Demonstrations, Pricing, & Availability
DeepTarget’s Customer Engagement Platform/ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us sales@deeptarget.com.
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JUNE 15, 2017
Highly targeted, personalized messaging leads to exceptional results.
Madison, AL, June 15, 2017 – A growing number of financial institutions are finding that DeepTarget solutions enable them to easily mine their customer data, intelligently target offers and personalize their marketing campaigns in order to drive significant bottom-line results. While banks and credit unions have owned a wealth of customer information, using it for marketing purposes has often been difficult or impossible in the past.
FinTech Company DeepTarget, Inc. has added relationships with more than 45 new financial institutions since the beginning of 2017. These are organizations which increasingly recognize the critical importance of technology on the impact of their revenue performance and customer satisfaction. Combining focused technology and expertise, DeepTarget digital marketing solutions enable them to reach their banking customers or members at the right financial time to offer valuable as well appropriate financial products to meet the needs of individuals.
For example, new customer Indiana Members Credit Union has found significant early success using DeepTarget. “We are very excited with the strong marketing results we’ve received with our recent launch of DeepTarget’s intelligent digital marketing,” said Thorpe Miller, AVP of Sales and Marketing for Indiana Members Credit Union. “In just the first week, we received more than 250,000 impressions of our banner ads, resulting in over 850 unique clicks. Using DeepTarget’s analytics, we’ve been able to follow up with each lead directly, accelerating our follow up with members. Based on the results thus far, our members have found this to be a great interactive way to receive the right offer at the right time and in the way they want it. This further proves our decision to invest in intelligent digital marketing is a great way to provide service to our members and grow sales.”
University Credit Union (UCU) has been a DeepTarget customer for several months now, and continues to see results grow with each new campaign that is launched. In May alone, UCU’s online and mobile banking ads generated 541 clicks and resulted in 76 new sales transactions. “We rolled out mobile application ads in January and are so excited with the results that our campaigns have achieved thus far. This has been a really successful initiative for us,” said Matt Walsh, President/CEO of UCU. “DeepTarget solutions have been easy to use, and easy to measure.”
DeepTarget OLB (Online Banking) is one of the company’s flagship products, delivering secure display banner ad messaging that sends personalized, intelligently targeted offers to customers and members. It mines a financial institution’s data for the perfect consumer product/service mix and uses smart rules to deliver the right message every time. Mobile banking is another ideal vehicle to educate members and customers about banking products. Combined with DeepTarget Mobile, these solutions help financial institutions cross-sell, increase loan demand, promote product adoption and support marketers through better data, analytics and metrics. Measurable results show marketing’s impact on increasing revenue and customer loyalty.
“It is the age of the customer, and people expect to receive relevant information that is specifically beneficial to their financial wellbeing,” said Jill Homan, President of DeepTarget, Inc. “We work very closely with our clients to ensure that they are able to generate the maximum results for their online and mobile marketing programs. The outstanding customer successes we’ve seen have been a key factor in the strong growth DeepTarget has achieved over the past few months.”
The following financial institutions recently selected one or more of DeepTarget’s intelligent digital marketing solutions:
Auburn University FCU
Belgrade State Bank
Citizens Banks
Community CU
Connected CU
Co-Op CU
Electro Savings CU
Empower CU
Encompass CU
First Eagle FCU
First Fin FCU MD – FFFCU
Five Star CU
Gardiner CU
Harvesters FCU
Helena Community CU
Hidden River CU
Highmark FCU
Indiana Members
InFirst FCU
LAFCU
Laredo FCU
Member Focus Community CU
Members Choice CU
Metro Health Services FCU
Midcoast FCU
Norstate FCU
Oswego County FCU
Post City CU
School Employees Lorain County CU
Security CU
Southern Lakes CU
The County FCU
United Financial FCU
Wanigas CU
York County CU
Demonstrations, Pricing, & Availability
DeepTarget OLB and Mobile solutions are available for demonstration and purchase by calling DeepTarget, emailing sales@deeptarget.com, or by calling one of our technology or service provider partners.
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MARCH 26, 2014
Several U.S. Financial Institutions Adopt DeepTarget’s Cloud-based Multi-Channel Marketing Software
Madison, AL, March 26, 2014 – DeepTarget Inc. (www.deeptarget.com) today announced that, over the last two quarters, forty-one financial institutions across the country selected DeepTarget technology as part of their digital marketing strategy and deployment. This signifies an increased pace of adoption of DeepTarget for targeted marketing, primarily within online banking and additionally in email.
Jeremy Peel, CTO and COO of DeepTarget said, “We are excited with this broad adoption of our targeted multi-channel marketing solution. We are seeing healthy growth as more financial institutions use DeepTarget for customer retention and income growth. Our business partners continue to promote DeepTarget to their customers and we are staying focused on increased technology investments to further enhance its benefits and extend its marketing channels. Some online banking systems are now including DeepTarget OLB with their systems. This is good news, providing a competitive edge to both those home banking platforms and their financial institution customers”
DeepTarget’s cloud-based marketing solutions combine sophisticated data mining, integration and rules-processing on the backend with an ultra-simple front-end for marketers to create and refresh their marketing messaging – no IT support needed! This combination integrates with built-in business analytics to measure responsiveness, new leads, new accounts and income generated, thus providing marketers the information needed to continually improve business results.
The following financial institutions recently selected and/or implemented this multi-channel marketing solution:
Altura CU, CA
American Spirit FCU, DE
Bay Ridge FCU, NY
Beacon Community CU, KY
Buckeye State CU, OH
Class Act FCU, KY
CoastHills FCU, CA
Community Financial CU, MO
Conestoga Bank, PA
Credit Union One of Oklahoma
Excel FCU, GA
Family FCU, CA
Financial Plus CU, IA
First Commonwealth FCU, PA
First Hope Bank, NJ
First National Bank of Gulf Coast, FL
Hidden River CU, PA
Jefferson County FCU, KY
Kauai Community FCU, HI
Kimberly Clark CU, TN
Malheur FCU, ORMatadors Community CU, CA
Members Trust FCU, OH
Mid American CU, KS
New Castle County School Employees FCU, DE
Nikkei CU, CA
Northwoods Community CU, WI
One Vision FCU, IN
Parker Community CU, WI
Phelps County Bank, MO
Pinellas FCU, FL
Pioneer WV FCU, WV
Regional FCU, IN
State Employees CU of FL
Sterling National Bank, NY
Southern Security FCU, TN
Team One CU, MI
Telcoe FCU, AR
Unified People’s FCU, WY
United Health CU, CA
University Credit Union, ME
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APRIL 15, 2013
Numerous Financial Institutions Across the United States Adopt DeepTarget Multi-Channel Marketing.
Madison, AL, April 15, 2013 – DeepTarget Inc. (www.deeptarget.com) today announced that twenty-eight financial institutions across the country selected DeepTarget technology as part of their digital marketing strategy and deployment.
Jeremy Peel, CTO and COO of DeepTarget said, “We are thrilled with this broad adoption of our targeted multi-channel marketing solution. We expect to see continued growth through the remainder of the year as more financial institutions become aware of its excellent advantages for customer retention and income growth. Our business partners continue to promote DeepTarget to their customers and we are staying focused on increased technology investments to further enhance its benefits and extend its marketing channels.”
In one case, an important customer resumed their DeepTarget implementation after having suspended its use while making a platform change. Mountain America Credit Union (MACU), the second largest credit union in Utah and the 29th largest in the US with over $3 billion in assets, resumed use of DeepTarget to take advantage of its powerful targeting and measurable benefits. Christopher Kennedy, Marketing Research Supervisor and Member Development Expert from Mountain American Credit Union said, “I am really glad to be working with DeepTarget again. It made a real difference to the bottom line when we were using it.”
These financial institutions selected and/or implemented DeepTarget multi-channel marketing solutions in 2013.
Associated Credit Union of Texas, League City, TX
Dupont Federal Credit Union, Dubuque, IA
Duval Federal Credit Union, Jacksonville, FL
Educators Credit Union, Racine, WI
First Financial Federal Credit Union of Maryland, Baltimore, MD
First Heritage Federal Credit Union, Painted Post, NY
First Northern Bank and Trust, Palmerton, PA
First Western Bank, Rogers, AR
Foothill Federal Credit Union, Arcadia, CA
Georgia Bank and Trust, Augusta, GA
Jax Federal Credit Union, Jacksonville, FL
Jersey Shore Federal Credit Union, Northfield, NJ
Lexington Avenue Federal Credit Union, Rochester, NY
Magnolia Federal Credit Union, Jackson, MSMaine Education Credit Union, Augusta, ME
MCT Credit Union, Port Neches, TX
Mutual Security Credit Union, Shelton, CT
NE PA Community Federal Credit Union, Stroudsburg, PA
NorState Federal Credit Union, Madawaska, ME
Pioneer West Virginia Federal Credit Union, Charleston, WV
Premier Community Credit Union, Stockton, CA
Provident Bank, New York, NY
Spire Federal Credit Union, Roseville, MN
The Bank of Elk River, Elk River, MN
University of Illinois Employees Credit Union
WEPCO Federal Credit Union, Bloomington, MD
Western Rockies Federal Credit Union, Grand Junction, CO
Wichita Federal Credit Union, Wichita, KS
With DeepTarget solutions, targeted marketing through contemporary digital channels such as online banking and email have proven to provide a strong boost to the top and bottom lines of a financial institution. Moreover it is a key factor in customer retention – an important short and long-term goal for any organization.
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MARCH 15, 2012
Continued momentum in adoption of multi-channel marketing by credit unions and banks
Huntsville, AL, March 15, 2012 – DeepTarget Inc. (www.deeptarget.com) today announced that more credit unions had selected DeepTarget products for their e-marketing initiatives. Highly measurable, DeepTarget OLB has a proven track record of generating large numbers of new accounts and balances with an exceptionally high software return on investment (ROI). Among the recent customers are: Electro Savings Credit Union, Missouri; Emery Federal Credit Union, Ohio; and Ohio Valley Bank, Ohio.
Electro Savings Credit Union is a full service financial institution serving businesses and individuals living or working in various counties in in Missouri, and Illinois. 2011 marked 70 years of local ownership and decision making for Electro Savings Credit Union which has come a long way since 1941, thanks to the loyalty of its members. They use NetTeller Online Banking from Jack Henry and Associates.
Emery Federal Credit Union was originally chartered in 1939 to serve Emery Industries but in 1984 they expanded their field of membership to include other diverse groups. Today, they serve the employees of over one hundred sixty four (164) companies. Since 2000, they have grown an outstanding 163%. They use Share One for their online banking system.
Ohio Valley Bank, established in 1872, currently operates 15 offices throughout Ohio and West Virginia. In its 139 year history it has never had a name change making it one of Ohio’s oldest banks. They also use NetTeller Online Banking.
DeepTarget software can turn up the volume of the marketing messages of a financial institution using multiple channels.
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December 30, 2011
Increased Adoption by Financial Institutions, More Product Capabilities and New Partners
Huntsville, AL, December 30, 2011 – DeepTarget Inc. (www.deeptarget.com) experienced a year of growth in 2011 and announced healthy adoption of their Multi-Channel Targeted Marketing products by financial institutions across the United States. The following financial institutions adopted DeepTarget Products in 2011:
strong>DeepTarget also delivered several product enhancements throughout 2011: A major new set of capabilities to DeepTarget OLB to increase the effectiveness of targeted marketing through online banking was to create landing pages and micro websites easily and at no additional cost. These new Click-to-Close™ landing pages in DeepTarget OLB give financial institutions the freedom and flexibility to effortlessly capture leads online and transact sales, 24/7.
New Capabilities Added to DeepTarget Email to increase effectiveness of email marketing:
DeepTarget has built a legacy of close partnerships for its business. The end of 2011 brought in an additional key partnership with Share One, Inc. As a CUSO business, Share One has three decades of service in the financial software industry, with credit union customers across many states.
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December 15, 2011
Multi-Channel marketing technology DeepTarget is adopted
Huntsville, AL, December 15, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that several more credit unions had selected DeepTarget products for their e-marketing initiatives. These include either or both DeepTarget OLB for cross-selling through online banking and DeepTarget Email for email marketing programs. Among the recent customers are: Acclaim Federal Credit Union, North Carolina; Guardian Credit Union, Alabama; Northern New Mexico School Employees Federal Credit Union, New Mexico; Northern Star Credit Union, Virginia; and Partner Credit Union, Colorado.
Highly measurable, DeepTarget OLB has a proven track record of generating large numbers of new accounts and balances with an exceptionally high software return on investment (ROI). DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails. These credit unions have selected one or more DeepTarget products to assist their e-marketing efforts.
Acclaim Federal Credit Union has been proudly serving its members since 1972. They have well over 8,000 members and their assets total over $29 million.
Guardian Credit Union was chartered in June 1958 and began by making short term travel loans to full-time technicians in the Alabama National Guard. Today they continue to serve all active and retired members of the Guard, as well as members of many other organizations. Their strength has enabled them to merge with Montgomery Railroad Credit Union, Industrial Relations Credit Union, and COMALA Credit Union.
Northern New Mexico School Employees Federal Credit Union has a membership made up of employees of various public, private and parochial schools that are based in various cities and counties of northern New Mexico
Since opening its doors in 1959, Northern Star Credit Union has stood the test of time. Orginally named the Navy Yard Credit Union, it opened its doors in 1928. It survived the stock market crash of 1929 and the great depression. They now have over 18,000 members and $99 million in assets.
Since opening its doors in 1959, Partner Credit Union was created when Denver Water Department Credit Union and Eagle Legacy Credit Union merged. Both credit unions have long successful histories that began in the 1930’s. Partner currently has over $220 million in assets.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution built on a one-to-one, multi-channel offer management platform. DeepTarget OLB presents highly targeted and personalized offers to members within various online banking platforms.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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November 16, 2011
Union Bank to deploy DeepTarget’s mutil-channel targeted marketing within the NetTeller platform
Huntsville, AL, November 16, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that Michigan-based Union Bank selected both DeepTarget OLB and DeepTarget Email to implement their multi-channel marketing strategy. Union Bank joins other financial institutions currently enjoying the unique benefits of these technologies. With over 70 years in business, Union Bank utilizes NetTeller™ from Jack Henry & Associates, Inc.® for their online banking platform.
NetTeller Online Banking™ is a comprehensive, turnkey Internet banking platform that enables banks to leverage today’s most cost-effective delivery channel by establishing robust, fully branded, secure Internet banking sites. Based on the partnership with Jack Henry & Associates, DeepTarget’s targeted banners are integrated within the NetTeller online banking platform so that their financial institution customers can seamlessly take advantage of this capability.
email marketing and the secure, hosted, display banner solution that presents highly targeted offers to individual account holders within various online banking environments. Click here to view the complete list of DeepTarget clients and customer testimonials.
“With today’s tight budgets, marketers need to deliver timely and targeted marketing messages to customers and prospects. The products from DeepTarget do that extremely well and also allow for very measurable results and reporting,” said Melanie Kauffman, V.P. Retail Sales & Marketing for Union Bank.
Click here to view the complete list of DeepTarget clients and customer testimonials.
About Jack Henry & Associates, Inc.
Jack Henry & Associates, Inc. (Nasdaq: JKHY) is a leading provider of technology solutions and payment processing services primarily for financial services organizations. Its technology solutions serve more than 11,300 customers nationwide, and are marketed and supported through four primary brands. Jack Henry Banking™ supports banks ranging from de novo to mid-tier institutions with information processing solutions. Symitar™ is the leading provider of information processing solutions for credit unions of all sizes. ProfitStars® provides highly specialized products and services that enable financial institutions of every asset size and charter, and diverse corporate entities to mitigate and control risks, optimize revenue and growth opportunities, and contain costs. iPay Technologies™ operates as a leading electronic bill pay provider supporting banks and credit unions with turnkey, highly configurable retail and small business electronic payment platforms. Additional information is available at www.jackhenry.com.
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November 4, 2011
Various Credit Unions Adopt DeepTarget OLB and DeepTarget Email for Multi-Channel Marketing
Huntsville, AL, November 4, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that more credit unions had selected DeepTarget OLB and DeepTarget Email for their e-marketing initiatives through the online banking and email channels. Among the recent customers for DeepTarget are: Credit Union of New Jersey, New Jersey with both DeepTarget OLB and Email; Changing Seasons Federal Credit Union, Maine – DeepTarget OLB; Anne Arundel County Employees Federal Credit Union, Maryland – DeepTarget OLB; City of Memphis Credit Union, Tennessee – both DeepTarget OLB and Email.
Credit Union of New Jersey has been serving its members for over 65 years. Beginning as a credit union for state highway department employees, they now incorporate over 200 additional organizations. Considered a progressive institution, they maintain their focus on their members. They use Intuit Financial Services for their online banking.
Changing Seasons Federal Credit Union was originally known as Bangor Hydro Federal Credit Union and today serves several towns including Bangor, Brewer and Hampden. While serving the financial needs of these communities, they also focus on community involvement and partnerships that can support their members. Their online banking system is Symitar NTMC from Jack Henry and Associates and serviced by Synergent Solutions
Anne Arundel County Employees Federal Credit Union was chartered in 1964 and its membership is made up of employees and families of Anne Arundel County government and Board of Education. Their online banking system is Symitar NTMC which they are planning to migrate to NetTeller in March of 2012; both are products from Jack Henry and Associates. AACE FCU saw the income potential of incorporating DeepTarget immediately, and will be utilizing DeepTarget’s free migration option to NetTeller next year.
Since opening its doors in 1959, City of Memphis Credit Unionhas offered high quality financial services to its members in and around Memphis, Tennessee. Their online banking is NetTeller from Jack Henry and Associates and they are now extending the use of digital media for marketing with DeepTarget OLB and Email.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted online advertising solution built on a one-to-one, multi-channel offer management platform. DeepTarget OLB presents highly targeted and personalized offers to members within various online banking platforms.
Highly measurable, DeepTarget OLB has a proven track record of generating large numbers of new accounts and balances with an exceptionally high software return on investment (ROI).
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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September 20, 2011
Union Bank to deploy DeepTarget’s multi-channel targeted marketing within the NetTeller platform
Huntsville, AL, September 20, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that Michigan- based Union Bank selected both DeepTarget OLB and DeepTarget Email to implement their multi-channel marketing strategy. Union Bank joins other financial institutions currently enjoying the unique benefits of these technologies. With over 70 years in business, Union Bank utilizes NetTeller from Jack Henry & Associates for their online banking platform.
NetTeller Online Banking is a comprehensive, turnkey Internet banking platform that enables banks to leverage today’s most cost-effective delivery channel by establishing robust, fully branded, secure Internet banking sites. Based on the partnership with Jack Henry & Associates, DeepTarget’s targeted banners are integrated within the NetTeller online banking platform so that their financial institution customers can seamlessly take advantage of this capability.
Union Bank was founded in 1934 when the “union” of two Lake Odessa banks occurred. For several decades now, Union Bank has been serving their communities, including the farming industry and their customers. They pride themselves on being an independent bank with a strong local focus. It is the latest financial institution to take advantage of DeepTarget’s products – both for email marketing and the secure, hosted, display banner solution that presents highly targeted offers to individual account holders within various online banking environments. Click here to view the complete list of DeepTarget clients and customer testimonials.
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August 2, 2011
Several Credit Unions Adopt DeepTarget OLB and DeepTarget Email for Multi-Channel Marketing
Huntsville, AL, August 2, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that a number of credit unions had selected DeepTarget OLB and DeepTarget Email for their e-marketing initiatives. Among the recent customers for DeepTarget are: Bucks First Federal Credit Union, Pennsylvania; Pagoda Federal Credit Union, Pennsylvania; Pocatello Railroad Federal Credit Union, Idaho; Casco Federal Credit Union, New Dimensions Federal Credit Union, and Evergreen Credit Union all in Maine.
Bucks First Federal Credit Union of Pennsylvania has been serving the financial needs of Bucks County since 1936. From its beginnings as a teacher focused co-operative that began in the founding father’s basement, it has evolved to serve the entire county and has over 14,000 members.
Serving the financial needs of residents in Berks County in Pennsylvania, Pagoda Federal Credit Union is a HomeCU online banking customer who has selected DeepTarget OLB for their online banking. DMS makes implementing DeepTarget within HomeCU a breeze.
Also a HomeCU online banking customer, Pocatello Railroad Federal Credit Union was established in 1935 and is Idaho’s first credit union. Their story began humbly out of a railroad employee’s lunch box. Their story is now one of strength and stability in Idaho’s credit union community.
For over half of a century Casco Federal Credit Union has been serving its members in Cumberland County and Southern Maine. Casco Federal Credit Union can be added to our growing list of Synergent customers.
Evergreen Credit Union is one of Maine’s largest credit unions serving all of Cumberland County. This year marks their 60th anniversary in business. They too are a Synergent customer. Synergent is based in Maine and has been serving credit unions since 1971.
New Dimensions Federal Credit Union has an interesting history.
It began in the corridor of Notre Dame School and its operations were housed in the basement of their first employee (who later became the CEO/President), Earl Rancourt. They now serve the areas of Kennebec and Somerset Counties in Maine. They pride themselves on the enhanced technology and reliable service they offer their members.
All these financial institutions have selected DeepTarget’s flagship product, DeepTarget OLB which uses precious digital real estate within online banking for cross-selling and communicating with account holders. Brand new and included at no additional cost with DeepTarget OLB is the ability to easily create and manage landing pages and microsites.
This is a secure, hosted, targeted online display banner ad solution that presents personalized offers to members within various online banking platforms. Ideal for marketing professionals who don’t have time to do deal with technology, DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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February 24, 2011
Various Credit Unions Adopt DeepTarget OLB and DeepTarget Email for Multi-Channel Marketing
Huntsville, AL, February 24, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that more credit unions had selected DeepTarget OLB and DeepTarget Email for their e-marketing initiatives. Among the recent customers for DeepTarget are: MY Credit Union, Texas with both DeepTarget OLB and Email; Riverset Credit Union, Pennsylvania – DeepTarget Email; Atlantic Regional Federal Credit Union, Maine – DeepTarget OLB and Jefferson County Employees Credit Union, Alabama – both DeepTarget OLB and Email.
MY Credit Union of Texas first became a DeepTarget customer in September 2010 with our turnkey Reg E Opt In solution and uses EPL online banking.
Located in the heartland of Alabama football fandom, Jefferson County Employees Credit Union is a HomeCU online banking customer who has adopted both DeepTarget’s OLB and Email solutions. DMS makes implementing DeepTarget within HomeCU a breeze.
With over 7500 online bankers and using Symitar online banking, Atlantic Regional FCU adds to our growing list of Maine-based Synergent and Jack Henry & Associates customers.
Formerly Pittsburgh Teachers Credit Union, riverset credit union has a three county community charter in Pennsylvania, expanding its reach beyond Pittsburgh and continuing its growth.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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January 13, 2011
Credit Unions using HomeCU Online Banking Adopt DeepTarget OLB To Generate New Income in 2011
Huntsville, AL, January 13, 2011 – DeepTarget Inc. (www.deeptarget.com) today announced that DeepTarget OLB is gaining momentum with credit unions that use HomeCU as their online banking solution. Among the recent HomeCU customers for DeepTarget are: Perfect Circle Credit Union, Indiana; Icon Federal Credit Union, Idaho; Dannemora Credit Union, New York; Acclaim Federal Credit Union, North Carolina and Jefferson County Employees Credit Union, Alabama. Idaho-based DMS is the provider of the HomeCU online banking solution to credit unions of varying sizes. It is a complete home banking solution designed just for credit unions. DMS partnered with DeepTarget and offers this targeted marketing solution to their HomeCU clients; this has resulted in these initial clients taking advantage of the technology, with various other credit unions currently evaluating the use of this software to meet their marketing objectives.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
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DECEMBER 2, 2010
Financial Institutions Across United States Purchase DeepTarget for Multiple Channels To Generate New Income in 2011
Huntsville, AL, December 2, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that a variety of DeepTarget solutions continue to gain momentum with financial institutions across the country. Among new customers for DeepTarget products are: Otis Federal Credit Union, Five County Credit Union, Rainbow Federal Credit Union and Winslow Community Credit Union all of Maine; Security One Federal Credit Union, Texas; Dannemora Credit Union and Northern Federal Credit Union, both of New York; Clackamas Credit Union, Oregon; Parda Federal Credit Union, Michigan; Acclaim Federal Credit Union, North Carolina and Community Credit Union of Florida. They were among the financial institutions who selected various DeepTarget solutions to accomplish their marketing objectives using a range of delivery channels. In addition, they will be using them to meet new revenue objectives as they prepare to enter 2011. DeepTarget solutions feature multiple delivery channels including: Online Banking, eLerts, eStatements and Email.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
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December 2, 2010
85,000-member strong Numerica Credit Union to deploy mutil-channel targeted marketing
Huntsville, AL, December 2, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that Washington-based Numerica Credit Union selected both DeepTarget OLB and DeepTarget Email to implement their multi-channel marketing strategy. Numerica joins other financial institutions currently enjoying the unique benefits of these technologies. With more than 85,000 members, Numerica utilizes Symitar from Jack Henry & Associates for their online banking platform.
Jane Ronnfeldt, Vice President of Marketing for Numerica said “Recognizing the need to expand our marketing efforts into digital media led us to DeepTarget’s solutions.” She added, “We selected DeepTarget OLB and Email for their unique benefits – particularly the ability to effectively and easily target individuals with relevant and personalized offers. In addition, it is a proven product, with other financial institutions already realizing the benefits and returns possible from using the technology.”
Numerica Credit Union serves more than more than 85,000 hometown residents in Spokane, North Idaho, the Tri-Cities, Moses Lake and the Wenatchee Valley of Washington. They count on Numerica to deliver unbeatable service and savings. It is the latest financial institution to take advantage of DeepTarget’s products – both for email marketing and the secure, hosted, display banner solution that presents highly targeted offers to individual account holders within various online banking environments. Click here to view the complete list of DeepTarget clients and customer testimonials.
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NOVEMBER 27, 2010
New Clients Across United States Aim to Increase Touch points with Their Account Holders
Huntsville, AL, November 17, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that a variety of DeepTarget solutions continue to gain momentum with financial institutions across the country. Among new customers for DeepTarget products are: Icon Credit Union, Idaho; My CU, Texas; Abilene Teacher’s Credit Union, Texas; Cape Bank, New Jersey; Maine State Credit Union, Maine and Tuscaloosa Credit Union, Alabama. They were among the financial institutions who selected various DeepTarget solutions to accomplish their marketing objectives using a range of delivery channels. In addition, they will be using them to meet new revenue objectives as they prepare to enter 2011. DeepTarget solutions feature multiple delivery channels including: Online Banking, eLerts, eStatements and Email.
DeepTarget’s flagship product, DeepTarget OLB takes advantage of precious digital real estate within online banking for cross-selling and communicating with account holders. It is a secure, hosted, targeted online display ad solution that presents personalized offers to members within various online banking platforms. It is ideal for marketing professionals who don’t have time to do deal with technology because DeepTarget completely sets-up, implements, processes and maintains the system on an ongoing basis. An option add-on is to include display banners within eLerts and eStatements.
Highly measurable, DeepTarget OLB has a proven track record of generating new income, exceptionally high software return on investment (ROI) and an immediate solution for the need to drive new loans. It has generally been shown to boost the success of marketing campaigns and influence new account opening activity.
DeepTarget Email takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
DeepTarget Reg E Opt-in is a new turnkey solution that can work with three different highly cost-effective electronic channels – Website, Email and Online Banking. The solution has been designed to follow the Federal Reserve Board’s model form for presenting this information to customers and members and can be implemented and functional in as few as three business days. The Regulation E amendment limits the ability of a financial institution to assess an overdraft fee for paying automated teller machine (ATM) and one-time debit card transactions that overdraw a consumer’s account, unless the consumer affirmatively consents, or opts-in, to the institution’s payment of overdraft for these transactions.
DeepTarget Reg E Opt-in is a new turnkey solution that can work with three different highly cost-effective electronic channels – Website, Email and Online Banking. The solution has been designed to follow the Federal Reserve Board’s model form for presenting this information to customers and members and can be implemented and functional in as few as three business days. The Regulation E amendment limits the ability of a financial institution to assess an overdraft fee for paying automated teller machine (ATM) and one-time debit card transactions that overdraw a consumer’s account, unless the consumer affirmatively consents, or opts-in, to the institution’s payment of overdraft for these transactions.
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OCTOBER 27, 2010
Electrical Federal and Wolverine Credit Union join ten others within short time of launch
Huntsville, AL, March 8, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that Colorado-based Electrical Federal Credit Union and Alabama-based Wolverine Credit Union have selected DeepTarget OLB for their online banking environment in an effort to expand their respective marketing strategies and returns. They join ten other customers with EPL’s online banking platform who have recently signed contracts for DeepTarget OLB. In addition, other EPL client credit unions are currently in the evaluation phase for DeepTarget. The EPL clients utilize i-Power® from EPL as their online banking platform.
Todd Proulx, EPL’s Vice President of Sales, said “We believed that our clients would get great benefit from implementing DeepTarget OLB within online banking and used our Fall user conference as the platform to introduce it to our clients.” He added, “DeepTarget is the most successful launch we have had with any product or partnership. We had the highest adoption rate following a conference ever. This is clear evidence that credit unions truly appreciate the concrete rewards possible from using the technology.” Prior to their user conference, EPL worked with DeepTarget to ensure that there would be seamless technical integration of DeepTarget OLB into their online banking platform. In addition, they had also completed their due diligence to ensure that DeepTarget technology met or exceeded their high information security standards.
Electrical Federal Credit Union was established in 1953 to serve the financial needs of IBEW Local 68. Over 50 years, they have worked to grow and enhance the organization, expanding their financial services to help other labor unions and select Denver area groups and businesses which today number more than ten such groups. In addition to DeepTarget OLB, Electrical FCU also acquired DeepTarget Email for use in their email marketing campaigns.
A journey that began as Wolverine Employees Credit Union in 1948 as a part of Wolverine Tube Inc., Wolverine Credit Union today has a wider membership base that now includes anyone who lives or works in Morgan and Lawrence counties of Alabama. Over the years, their mission has remained unchanged to be a member-owned full service family financial center.
Today, they are the latest financial institutions to take advantage of this secure, hosted, electronic banner messaging solution that presents highly targeted offers to individual account holders within various online banking environments. Click here to review the other features and related benefits of DeepTarget OLB and hereto view the complete list of DeepTarget clients and customer testimonials.
Preetha Pulusani, CEO, DeepTarget Inc., said “It has been exciting to see this momentum develop over the last few months. The value proposition and unique capabilities that characterize DeepTarget OLB are gaining recognition in the industry and with financial institutions of different sizes. The timing for serious digital marketing strategies in the Financial Services space is here and with the industry embracing the availability of this proven solution, we are able to further focus and invest in innovation. Ultimately, the objective is to provide increasing and enduring benefits for our customers.”
DeepTarget’s partner EPL is a credit union-owned integrated technology solutions provider founded 31 years ago and headquartered in Birmingham, AL. EPL is dedicated to enabling credit unions to achieve true differentiation through service delivery and continuing growth, with an ultimate goal of delivering a superior member experience. EPL and value added reseller Print Resources Inc., Birmingham, Alabama (www.printresourcesinc.com) were involved in these new customer acquisitions.
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AUGUST 19, 2010
Perfect Circle Credit Union leads the way in adopting DeepTarget OLB
Huntsville, AL, August 19, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that Perfect Circle Credit Union based in Hagerstown, Indiana became the first HomeCU online banking customer to implement DeepTarget OLB. HomeCU is the online banking service that is produced by Database Management Services Inc (DMS), based in Boise, Idaho. DMS, founded in 1989 to provide database services, currently serves 350 credit union customers with its popular online banking platform. With this implementation, the HomeCU platform now interfaces seamlessly with DeepTarget OLB, providing the ability for credit unions to cross-sell and communicate to members in a targeted manner within the online banking channel.
“At DMS, we are always looking for ways to help our credit unions utilize home banking to save money or increase revenue. To this end, we were pleased to assist our HomeCU client Perfect Circle Credit Union who expressed their interest in implementing DeepTarget OLB,” said Joe Pearson, President and Founder of DMS. He added, “Now, with HomeCU supporting this capability, our other clients can also take advantage and reap the benefits of this unique marketing technology”.
Lisa Dykhoff, President, Perfect Circle CU, said “We are excited about implementing DeepTarget OLB and obtaining the benefits of targeted communication with our members. It is important for us to be able to present the right offer to the right member, and to do so with ease. We believe that the online banking channel is an optimum one for such marketing, and we expect to realize similar returns as other credit unions that have successfully deployed DeepTarget OLB”.
DeepTarget products include the following:
DeepTarget OLB for credit unions and banks is a secure, hosted, electronic banner messaging solution that presents targeted and personalized offers to members within various online banking environments. Highly measurable, DeepTarget OLB has a proven track record of exceptionally high software return on investment (ROI) and has been shown to boost the success of marketing campaigns.
DeepTarget Email, the newest product, takes the focus on targeting and personalization into the realm of email marketing. Unique for its rich user experience, particularly in using rules to individually target email recipients with applicable images and messages, DeepTarget Email takes the complexity out of creating personalized, relevant and therefore, highly effective, emails.
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JULY 1, 2010
Extensive evaluation leads Apple FCU to select innovative targeted banners for online banking
Huntsville, AL, July 1, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that Virginia-based Apple Federal Credit Union, in an effort to expand their marketing strategies and returns, selected DeepTarget OLB for their online banking environment. Apple FCU joins other financial institutions currently enjoying the unique benefits of DeepTarget OLB. With more than 108,000 members, Apple FCU utilizes Intuit Financial Services (formerly Digital Insight) for their online banking platform.
Cynthia McAree, Vice President of Marketing for Apple FCU said “We recognized the need for an effective communication and marketing solution within online banking. This led us to an extensive evaluation of some of the offerings in the industry.” She added, “We selected DeepTarget OLB because it does what we need. Its unique benefits range from its ability to have individual offer stacks for each online banking account holder, its ease of use when creating and updating banners, and its simplified implementation. There is also clear evidence that other credit unions truly appreciate the concrete rewards possible from using the technology”.
Apple Federal Credit Union has been serving the educational community since 1956. Today, Apple Federal Credit Union continues this tradition of service with a full-range of high-quality, low-cost financial products and services designed to help members achieve their financial goals. Every one of Apple FCU’s more than 108,000 members owns an equal share of the credit union, and it is because of this dynamic that all earnings are returned to the membership in the form of lower loan rates and higher dividend yields. Today, Apple FCU is a “multiple bond” credit union, offering membership to many different organizations.
They are the latest financial institutions to take advantage of this secure, hosted, electronic banner messaging solution that presents highly targeted offers to individual account holders within various online banking environments. Click hereto review the other features and related benefits of DeepTarget OLB and here to view the complete list of DeepTarget clients and customer testimonials.
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MAY 12, 2010
Turnkey Solution Adopted for Rapid and Effortless Implementation
Huntsville, AL, May 12, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that the DeepTarget Reg E Opt-In turnkey solution was selected by Weber Credit Union, Utah; Christian Community Credit Union, California; Aventa Credit Union, Colorado; Deer Valley Credit Union, Arizona and Money One Federal Credit Union, Maryland. They were among other financial institutions who selected this new hosted and completely turnkey solution that will support financial institutions in achieving compliance with the new Regulation E overdraft amendment.
DeepTarget Reg E Opt-In is a new turnkey solution that can work with these three different highly cost-effective electronic channels: 1) Website 2) Email 3) Online Banking
On the financial institution website or within online banking, the new DeepTarget turnkey solution works by displaying ready-to-use banners regarding the new regulation. Initial results from one credit union’s (asset size < $20 million) implementation are shown in the graph here, demonstrating the effectiveness and success of the solution. These results are based on the first three weeks of opt-ins. Financial institutions of varying sizes have chosen to implement the solution.
When a person clicks on this banner online or within email, he or she is redirected to a page that contains the complete overdraft information that is required to be presented. In addition, they will be offered the ability to opt-in for coverage of overdrafts on ATM and debit card transactions, should they choose to do so. These pages can be customized for the branding of the Financial Institution.
As customers opt-in, they are automatically sent an email confirmation (written confirmation is required for compliance). In addition, regular reports will be delivered either daily or weekly to the financial institution about who opted in, providing updates on new acceptances, as well as an audit trail.
With the Email solution, the financial institution simply provides a contact list to which DeepTarget will send a customized and personalized email regarding Regulation E, as well as a link that will take them to the information and opt-in forms described earlier. This new turnkey solution has been designed for Regulation E compliance, with a view to making it effortless, rapid and cost-effective for any financial institution to implement. Visit the website here to learn more about it.
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MAY 12, 2010
Turnkey Solution Adopted for Rapid and Effortless Implementation
Huntsville, AL, May 12, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that the DeepTarget Reg E Opt-In turnkey solution was selected by Weber Credit Union, Utah; Christian Community Credit Union, California; Aventa Credit Union, Colorado; Deer Valley Credit Union, Arizona and Money One Federal Credit Union, Maryland. They were among other financial institutions who selected this new hosted and completely turnkey solution that will support financial institutions in achieving compliance with the new Regulation E overdraft amendment.
DeepTarget Reg E Opt-In is a new turnkey solution that can work with these three different highly cost-effective electronic channels: 1) Website 2) Email 3) Online Banking
On the financial institution website or within online banking, the new DeepTarget turnkey solution works by displaying ready-to-use banners regarding the new regulation. Initial results from one credit union’s (asset size < $20 million) implementation are shown in the graph here, demonstrating the effectiveness and success of the solution. These results are based on the first three weeks of opt-ins. Financial institutions of varying sizes have chosen to implement the solution.
When a person clicks on this banner online or within email, he or she is redirected to a page that contains the complete overdraft information that is required to be presented. In addition, they will be offered the ability to opt-in for coverage of overdrafts on ATM and debit card transactions, should they choose to do so. These pages can be customized for the branding of the Financial Institution.
As customers opt-in, they are automatically sent an email confirmation (written confirmation is required for compliance). In addition, regular reports will be delivered either daily or weekly to the financial institution about who opted in, providing updates on new acceptances, as well as an audit trail.
With the Email solution, the financial institution simply provides a contact list to which DeepTarget will send a customized and personalized email regarding Regulation E, as well as a link that will take them to the information and opt-in forms described earlier. This new turnkey solution has been designed for Regulation E compliance, with a view to making it effortless, rapid and cost-effective for any financial institution to implement. Visit the website here to learn more about it.
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APRIL 28, 2010
Innovative DeepTarget Email Product to Advance Targeted Marketing Initiatives for Financial Institutions
Huntsville, AL, April 28, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that five financial institutions across the country have recently signed on to utilize DeepTarget Email for their email marketing efforts. The new customers include:
These financial institutions are the latest to take advantage of this innovative e-Marketing solution. DeepTarget Email is a cost-effective email marketing service that has a focus on targeted marketing and extreme personalization. Click here to review the other features and related benefits of DeepTarget Email.
Email outperforms all other media in terms of ROI, according to industry sources. It is a highly cost- effective communication tool and an optimal channel to incorporate into already stretched marketing budgets.
According to Mike Harden, COO, F&A Federal Credit Union, “It became clear to us that we could expand the marketing and outreach efforts with our members very effectively by using email. We studied and selected DeepTarget Email when we realized its benefits. It’s a one stop shop for managing all email contacts, creating professional email messages, delivering them and finally for monitoring their effectiveness using robust campaign statistics”.
F&A Federal Credit Union also utilizes DeepTarget OLB for targeted marketing within their online banking environment. Fueled by the momentum in digital marketing, financial institutions are beginning to look for effective ways to use various electronic channels such as email and online banking for reaching out and communicating to individual account holders. DeepTarget Email is particularly well-suited to marketers who are looking for a non-technical user experience and expediency in the ability to implement new marketing campaigns or modify existing ones.
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APRIL 21, 2010
Innovative DeepTarget Email Product to Boost Targeted Marketing for five automobile dealerships in North Alabama
Huntsville, AL, April 21, 2010 – DeepTarget Inc. (www.deeptarget.com) today announced that Damson Automotive Group selected DeepTarget Email for all their email marketing initiatives. Jerry Damson began his career in the automobile industry in 1961. Today, still family owned, the Jerry Damson Automotive Group operates five automobile dealerships in North Alabama which include: Jerry Damson Honda and Jerry Damson Acura in Huntsville, Honda of Decatur, and Jerry Damson Honda and Jerry Damson Nissan in Florence.
Damson Automotive Group has over 250 employees who sell and service over 6000 vehicles annually, consistently earning their manufacturers’ top awards for customer satisfaction and business practices. They are committed to provide the highest level of service to tens of thousands of loyal customers. This includes maintaining an excellent and open communication channel to this customer base. After extensive evaluation and pilot projects, Ben Boles, Director of Digital Media at Damson selected DeepTarget Email for all their email marketing and communication needs.
The Damson Group is no stranger to digital outreach with a Web portfolio second to none. Digital properties include six websites, 250 micro-sites, blogs, eBay stores, YouTube channels, a large Social Media presence, and an ad server. No novice to taking advantage of digital media, email marketing has been a part of this repertoire for a few years now, and, as such, Damson now has an email marketing database which numbers in many thousands for each of their dealerships.
“What business is not considering Email marketing today? The key will be to have a tool that is both usable and effective”, said Ben Boles, Director of Digital Media at Damson, “I am totally impressed with DeepTarget Email – it is rich in features and has everything one would need in an email marketing solution, yet is also incredibly easy to use. The ability to filter your contacts so that we can target email messages is great for us. This product has the best reporting we’ve ever seen, and we’ve seen a lot. Plus the price is right. With DeepTarget Email, we got everything we asked for.”
For email marketing, Mr. Boles was primarily looking for software to either replace or supplement the specialty email services he used. His objective was to use this in-house; this meant that the rich features he needed had to be easy to use. Another primary objective was that it had to provide him the analytics he needed to track and continually optimize his email marketing, anytime he needed them.
According to industry sources email outperforms all other media in terms of ROI. It is a highly cost- effective communication tool and an optimal channel to incorporate into already stretched marketing budgets. Businesses like Damson are paving the way for new marketing strategies and innovative tactics using electronic media including email and social media that will facilitate commerce in the digital age.
DeepTarget Email is particularly well-suited to marketers who are looking for a non-technical user experience and expediency in the ability to implement new marketing campaigns or modify existing ones.
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December 27, 2009
Technology Aims to Boost e-Marketing Initiatives of Financial Institutions to Cross-Sell and Communicate at Considerable Cost-Savings and with Tangible Returns
Huntsville, AL, December 21, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that twelve credit unions across various states have recently signed on to implement DeepTarget OLB within their online banking environment in an effort to enhance their marketing efforts and returns. The new customers include:
These financial institutions are the latest to take advantage of this innovative e-Marketing solution. DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents highly targeted offers to individual account holders within various online banking environments. Click here to review the other features and related benefits of DeepTarget OLB.
Fueled by the momentum in digital marketing, financial institutions are beginning to look for effective ways to use a channel such as online banking for reaching out and communicating to individual account holders. DeepTarget OLB’s targeting and personalization technology combined with its growing gallery of over 1100+ banners offers an optimal solution for financial institutions of any size. It is particularly well-suited to marketers who are looking for a non-technical user experience and expediency in the ability to implement new marketing campaigns or modify existing ones.
Moreover, the solution has a proven track record of delivering exceptionally high software return on investment (ROI) for clients over the past few years. This can be attributed to the relevance of the marketing messages presented which increases the likelihood of account holders taking advantage of the offers. In addition, the online setting in general drives higher response rates, and when combined with DeepTarget’s relevant offers, this helps to further boost the success of marketing campaigns. The messages displayed on the banners can optionally be personalized with first name or a specific loan rate, for example.
DeepTarget OLB is universal and agnostic in support of various online banking platforms. Its customers have used a variety of online banking providers including Harland UltraData, Symitar, Digital Insight and USERS. Of these recent new clients, several utilize i-Power® from EPL, a credit union owned integrated technology solutions provider headquartered in Birmingham, Alabama.
DeepTarget’s partner EPL and value added resellers Print Resources Inc., Birmingham, Alabama, The Marketing Resource Store, Atlanta, Georgia and Aha! A Creative Agency, Florence, Alabama were separately engaged in these new customer acquisitions.
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September 27, 2009
F&A Federal Credit Union, Abilene Teachers Federal Credit Union and Family Savings Federal Credit Union amongst newest DeepTarget clients
Huntsville, AL, September 23, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that select credit unions in California, Texas and Alabama have recently signed on to implement DeepTarget OLB within their online banking environment in an effort to enhance their marketing efforts and returns. DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents personalized offers to members within Online Banking. The messages are targeted based on rules that are developed in conjunction with the credit union. The relevance of the marketing messages presented in this online environment increase the likelihood of members to take advantage of the offers, and the effortless online setting helps to further increase response rates. The following financial institutions are some of the latest to take advantage of this innovative e-Marketing solution:
Abilene Teachers Federal Credit Union (www.abileneteachersfcu.com) was founded in 1950 and currently serves the residents of Taylor and Callahan counties of Texas. With more than 26,000 members, their stated mission is to provide comprehensive services to their members in an efficient, friendly and professional manner. A member of the Texas Credit Union League, they pride them themselves on being a financial institution that is conservatively run, federally insured and member oriented, recording their best growth year to date in 2008. By adopting DeepTarget OLB implemented on their Digital Insight online banking system, they are committed to using this new and innovative marketing channel to building enhanced member relationships with their online members. Abilene Teachers FCU was introduced to this product by The BANCServices Group (www.bancservicescorp.com), DeepTarget’s value added reseller based in Charleston, Missouri.
F&A Federal Credit Union (www.fafcu.org) was chartered in 1936 to provide financial services to employees of the Los Angeles County Fire Department and Agricultural Department. From opening day assets of $26, F&A has grown to holdings in excess of $1 billion and over 40,000 members. As one of the largest credit unions in America, F&A has had a singular commitment for over 70 years to ensure that their members receive caring and personal service along with exceptional value. According to Mike Harden, Executive Vice President/COO of F&A, “Our implementation of DeepTarget OLB is in line with our mission to provide our members with the highest quality of service on a wide range of products and services. This also continues our commitment to maintain our competitive status and remaining on the leading edge of technology while maintaining a robust financial position”. F&A uses the online banking platform from Ultradata.
Family Savings Federal Credit Union (www.familysavingscu.com) serves individuals and businesses from its headquarters in Gadsden, Alabama. Founded in 1951 by seven Goodyear Tire and Rubber employees who pooled $5.25 each, they currently have 50,986 members and over $237 million in assets. Their mission and focus continues to be service to their members. With DeepTarget OLB, the credit union has extended its ability to reach out and market to their online members with targeted and personalized messages. DeepTarget will be utilized on their Symitar online banking platform. Family Savings FCU was introduced to this product by Print Resources Inc (www.printresourcesinc.com), DeepTarget’s value added reseller based in Birmingham, Alabama.
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SEPTEMBER 23, 2009
F&A Federal Credit Union, Abilene Teachers Federal Credit Union and Family Savings Federal Credit Union amongst newest DeepTarget clients
Huntsville, AL, September 23, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that select credit unions in California, Texas and Alabama have recently signed on to implement DeepTarget OLB within their online banking environment in an effort to enhance their marketing efforts and returns. DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents personalized offers to members within Online Banking. The messages are targeted based on rules that are developed in conjunction with the credit union. The relevance of the marketing messages presented in this online environment increase the likelihood of members to take advantage of the offers, and the effortless online setting helps to further increase response rates. The following financial institutions are some of the latest to take advantage of this innovative e-Marketing solution:
Abilene Teachers Federal Credit Union (www.abileneteachersfcu.com) was founded in 1950 and currently serves the residents of Taylor and Callahan counties of Texas. With more than 26,000 members, their stated mission is to provide comprehensive services to their members in an efficient, friendly and professional manner. A member of the Texas Credit Union League, they pride them themselves on being a financial institution that is conservatively run, federally insured and member oriented, recording their best growth year to date in 2008. By adopting DeepTarget OLB implemented on their Digital Insight online banking system, they are committed to using this new and innovative marketing channel to building enhanced member relationships with their online members. Abilene Teachers FCU was introduced to this product by The BANCServices Group (www.bancservicescorp.com), DeepTarget’s value added reseller based in Charleston, Missouri.
F&A Federal Credit Union (www.fafcu.org) was chartered in 1936 to provide financial services to employees of the Los Angeles County Fire Department and Agricultural Department. From opening day assets of $26, F&A has grown to holdings in excess of $1 billion and over 40,000 members. As one of the largest credit unions in America, F&A has had a singular commitment for over 70 years to ensure that their members receive caring and personal service along with exceptional value. According to Mike Harden, Executive Vice President/COO of F&A, “Our implementation of DeepTarget OLB is in line with our mission to provide our members with the highest quality of service on a wide range of products and services. This also continues our commitment to maintain our competitive status and remaining on the leading edge of technology while maintaining a robust financial position”. F&A uses the online banking platform from Ultradata.
Family Savings Federal Credit Union (www.familysavingscu.com) serves individuals and businesses from its headquarters in Gadsden, Alabama. Founded in 1951 by seven Goodyear Tire and Rubber employees who pooled $5.25 each, they currently have 50,986 members and over $237 million in assets. Their mission and focus continues to be service to their members. With DeepTarget OLB, the credit union has extended its ability to reach out and market to their online members with targeted and personalized messages. DeepTarget will be utilized on their Symitar online banking platform. Family Savings FCU was introduced to this product by Print Resources Inc (www.printresourcesinc.com), DeepTarget’s value added reseller based in Birmingham, Alabama.
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June 30, 2009
Alabama Teachers, El Paso Employees, Family Security and Firstmark Credit Unions amongst newest DeepTarget clients
Huntsville, AL, June 30, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that select credit unions in Texas and Alabama have recently signed on to implement DeepTarget OLB within their online banking environment in an effort to enhance their marketing efforts and returns. DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents personalized offers to members within Online Banking. The messages are targeted based on rules that are developed in conjunction with the credit union. The relevance of the marketing messages presented in this online environment increase the likelihood of members to take advantage of the offers, and the effortless online setting helps to further increase response rates. DeepTarget OLB has a proven track record of extremely high return on investment (ROI); this metric is calculated and related reports provided to each client on a quarterly basis. The latest financial institutions to take advantage of this innovative e-Marketing solution include the following credit unions:
Alabama Teachers Credit Union (www.atcu.com) was founded on April 21, 1959 and just celebrated 50 years in business. Their stated mission is to be an innovative, service-driven financial institution, committed to building member relationships by focusing on exceptional member service supported by reasonably priced quality products. With over 17,000 members and $160 million in assets, ATCU decided to advance their marketing and outreach efforts with their members by adopting DeepTarget OLB within their EPL-based online banking environment.
El Paso Employees Federal Credit Union (www.epefcu.org) has a field of membership that includes anyone who lives, works, worships or attends school in El Paso County, Texas. This includes businesses and other legal entities located within El Paso County. With a mission to build member loyalty through service, trust and value, their vision is to become the financial institution of choice in El Paso. EPEFCU, who uses Symitar as their online banking software, decided to embark on an implementation of DeepTarget OLB to take advantage of the ability to target and personalize offers that are presented to members during an online banking session. This is seen as yet another initiative to increase their base and build member loyalty.
Family Security Credit Union (www.myfscu.com) serves individuals and businesses spread across thirty counties in Alabama from fifteen different branch locations. It was important for FSCU to be able to monitor and measure the outcomes of marketing programs. With DeepTarget OLB, the credit union has the ability to get highly detailed statistics regarding their online initiatives and offers. DeepTarget will be utilized on their Symitar online banking platform. The addition of DeepTarget provides an innovative new marketing channel for FSCU.
Firstmark Credit Union (www.firstmarkcu.org) has been serving San Antonio members since 1932 and was recognized by the State of Texas in 2008 for its contributions towards the economic growth and prosperity of Texas with the Texas Treasure Business Award. With more than $704 million in assets and over 92,000 members, Firstmark Credit Union seeks to enhance the experience of its online banking account holders with the upcoming implementation of DeepTarget OLB. In addition, this will further enhance the other marketing initiatives that Firstmark has already begun to implement.
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JULY 1, 2009
Alabama Teachers, El Paso Employees, Family Security and Firstmark Credit Unions amongst newest DeepTarget clients
Huntsville, AL, June 30, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that select credit unions in Texas and Alabama have recently signed on to implement DeepTarget OLB within their online banking environment in an effort to enhance their marketing efforts and returns. DeepTarget OLB is a secure, hosted, electronic banner messaging solution that presents personalized offers to members within Online Banking. The messages are targeted based on rules that are developed in conjunction with the credit union. The relevance of the marketing messages presented in this online environment increase the likelihood of members to take advantage of the offers, and the effortless online setting helps to further increase response rates. DeepTarget OLB has a proven track record of extremely high return on investment (ROI); this metric is calculated and related reports provided to each client on a quarterly basis. The latest financial institutions to take advantage of this innovative e-Marketing solution include the following credit unions:
Alabama Teachers Credit Union (www.atcu.com) was founded on April 21, 1959 and just celebrated 50 years in business. Their stated mission is to be an innovative, service-driven financial institution, committed to building member relationships by focusing on exceptional member service supported by reasonably priced quality products. With over 17,000 members and $160 million in assets, ATCU decided to advance their marketing and outreach efforts with their members by adopting DeepTarget OLB within their EPL-based online banking environment.
El Paso Employees Federal Credit Union (www.epefcu.org) has a field of membership that includes anyone who lives, works, worships or attends school in El Paso County, Texas. This includes businesses and other legal entities located within El Paso County. With a mission to build member loyalty through service, trust and value, their vision is to become the financial institution of choice in El Paso. EPEFCU, who uses Symitar as their online banking software, decided to embark on an implementation of DeepTarget OLB to take advantage of the ability to target and personalize offers that are presented to members during an online banking session. This is seen as yet another initiative to increase their base and build member loyalty.
Family Security Credit Union (www.myfscu.com) serves individuals and businesses spread across thirty counties in Alabama from fifteen different branch locations. It was important for FSCU to be able to monitor and measure the outcomes of marketing programs. With DeepTarget OLB, the credit union has the ability to get highly detailed statistics regarding their online initiatives and offers. DeepTarget will be utilized on their Symitar online banking platform. The addition of DeepTarget provides an innovative new marketing channel for FSCU.
Firstmark Credit Union (www.firstmarkcu.org) has been serving San Antonio members since 1932 and was recognized by the State of Texas in 2008 for its contributions towards the economic growth and prosperity of Texas with the Texas Treasure Business Award. With more than $704 million in assets and over 92,000 members, Firstmark Credit Union seeks to enhance the experience of its online banking account holders with the upcoming implementation of DeepTarget OLB. In addition, this will further enhance the other marketing initiatives that Firstmark has already begun to implement.
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April 27, 2009
DeepTarget OLB to be launched at Texas and Alabama Credit Union League Conferences this week
Huntsville, AL, April 13, 2009 – DeepTarget Inc. (www.deeptarget.com) today announced that it would be exhibiting at two state credit union league conferences this week. State Credit Union Leagues provide credit unions in their states with valuable resources, products, services and programs to meet current and future challenges and include education and training, advocate activities, regulatory/compliance assistance, technical assistance, research and new product development, marketing ideas, and public relations resources.
The first of these is Texas Credit Union League’s 75th annual meeting that will be held in Austin, Texas from April 14 to 17(www.tcul.coop/annualmeeting/). DeepTarget Inc will be highlighting and demonstrating its flagship product DeepTarget OLB (Online Banking) at booth number 616. The Texas Annual Meeting and Convention is an event that brings together delegates from all 21 districts within the state and has a growing attendance of more than 700 credit union staff and board members from over 200 credit unions. The Texas Credit Union League is the official state trade association serving credit unions in Texas.
Accompanying Birmingham-based partner Print Resources, DeepTarget Inc. will also be in attendance at the Alabama Credit Union League’s (www.acul.com) Annual Meeting and Education Symposium to be held at Destin, Florida from April 14 to 16. Established in Birmingham in 1934, the Alabama Credit Union League (ACUL) is a statewide trade association that represents the 176 credit unions and their 1.6 million members in Alabama. The 2009 Annual Meeting and Education Symposium aims to celebrate 100 years of credit union history while providing an extensive array of sessions to address today’s economic climate and the unique challenges faced by credit unions.
Credit Unions are looking for various means of outreach and marketing opportunities in an increasingly digital world, and DeepTarget OLB has been proven to provide significantly positive ROI to its customers already. In keeping with this benefit, the company’s theme at the conferences will be to invite each credit union in attendance to “Be an ROI Rockstar” by using DeepTarget OLB within their online banking in order to obtain superb returns.
“The distinctive ability for us to reach out to our online members 24×7, and to do so in a highly personalized manner are exceptional benefits of DeepTarget,” said Roger Loftis, VP of Sales and Marketing, Silver State Schools Credit Union, Las Vegas, a customer of DeepTarget since 2007, “We are able to easily direct specific and unique offers that are relevant to individual members, and this has contributed to high response rates and returns. In addition, the regular reporting and analytics provided by DeepTarget help us to continually enhance and upgrade our e-marketing efforts.”
For more information on DeepTarget, visit www.DeepTarget.com.
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