December 14, 2020

2020's Top Ten Award-Winning Campaigns

Unprecedented times resulted in unprecedented levels of creativity and flexibility as banks and credit unions worked to ensure their customers and members were successful in a challenging year.

As we wrap up a year full of unexpected challenges, we wanted to highlight some of the award-winning campaigns shared during a year that required unprecedented levels of creativity and flexibility to be successful during unprecedented times.

 

Santa Ana Federal Credit Union

In January, Santa Ana Federal Credit Union launched a series of colorful and catchy winter campaigns to help their 6,000 members get a jumpstart to savings in the New and gained an impressive 2,480,097 total impressions.

To view the full case study, click here.

 

AlaTrust Credit Union

AlaTrust Credit Union created an impressive four ad series that delivers personalized, targeted offers by utilizing seven DeepTarget best practices and clinched an outstanding KEI™ score of 19 and 4,059 unique clicks.

To view the full case study, click here.

Partner Colorado Credit Union

As the world began to change because of the COVID-19 pandemic, Partner Colorado Credit Union stayed true to their tagline “Moving You Ahead” by deploying a community-focused campaign series across OLB and Mobile including educational promotions like emergency relief loans, loan payment relief, and financial wellness counseling.

To view the full case study, click here.

 

Electro Savings Credit Union

Electro Savings Credit Union released a host of reassuring campaigns featuring a clean designs and clear messaging during early stages of the COVID-19 crisis. These ads utilized eight recommended best practices and result in a KEI™ score of 24 and well over 800,000 impressions.

To view the full case study, click here.

 

Lebanon Federal Credit Union

Lebanon Federal Credit Union leveraged the full capabilities of DeepTarget to achieve excellent results with a campaign that engaged 9 out of 10 DeepTarget recommended best practices. The campaign framework featured two level targeting over 30+ campaigns using prioritization to ensure that the right message made it to the right person at the right time. These factors combine to produce outstanding KEI™ and KMI™ scores for 18 consecutive months over 30 targeted campaigns including some featured below.

To view the full case study, click here.

 

McKesson Employees Federal Credit Union

McKesson Employees' Federal Credit Union did a fantastic job deploying a low-rate auto financing campaign which featured a great rate, sleek design, and clear font to best reach members without a current auto loan.

To view the full case study, click here.

 

Russell Country Federal Credit Union

Russell Country Federal Credit Union launched a tightly branded and extremely comprehensive campaign framework which featured multi-level targeting. These factors combined an impressive series that produced an outstanding KEI™ of 35 and KMI™ of 83.

To view the full case study, click here.

 

First Eagle Credit Union

Bright colors, compelling images, catchy slogans make these series from First Eagle stand out. This impressive ad series utilized 9 out of 10 DeepTarget Recommended Best Practices and gained impressive metrics including a KMI™ of 38.

To view the full case study, click here.

 

Wanigas Credit Union

Wanigas Credit Union created a targeted member campaign series driven by the promise for their members “to shine” and it resulted in remarkable improvements of 50% in their KMI™ and a 254% increase in KEI™ from the prior month.

To view the full case study, click here.

 

NorState Federal Credit Union

NorState Federal Credit Union deploy multiple holiday ads across four loan categories with a predictive model which achieved excellent results including exceptional KMI™ and KEI™ scores, increasing 40% from the prior month and resulting in 157 influenced conversions.

To view the full case study, click here.

With 2021 upon us, we would like you to consider implementing DeepTarget DXP for intelligent marketing and sales automation that make your FI's marketing a breeze. During the holiday season and beyond, DeepTarget's one-stop solution will deliver rich content and the technology that creates unique and meaningful experiences for individual banking consumers. Grow deposits, increase loans, gain loyalty, and boost revenue with ease.

 

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