Football, pumpkin spice, scarves and sweaters, crisp clean air… while surveys vary from 27-45 percent year to year, one thing is clear: Fall reigns supreme as the favored season of American consumers.
Every season has its own unique identity with distinctive pastimes, events, and holidays that literally cause consumers to feel differently from season to season. These seasonal moods are prime opportunities for the resourceful marketer. Recognizing the feelings and fun of a season can greatly enhance a consumer’s experience and thus their likeliness to buy. And the best part? Most seasonal campaigns can be done in a relatively short time span and small budget.
Don’t have specialized autumn marketing plans for your bank or credit union? Don’t worry! There is still time. Take a look at these three steps for creating fall campaigns that observe and remind your account holders of the best feelings of this season.
- Make a plan.
Halloween, Veterans Day, Thanksgiving, Black Friday, and Cyber Monday need to be marked on your social media calendar and shared with your team. This calendar needs to include campaign wording as well as where and how often it will be shared with your customers.
Remember that a campaign does not necessarily have to expensive or extensive to be effective. For example, this bank shared through their social media channels that one customer’s child would win the “Home Loan Halloween Costume Contest.” Contest entry was just bringing their child in costume to visit their branch on Halloween. They shared photos of the costumed kids on social media and the photo with the most likes was announced as the winner on November
- Create a meaningful attraction and let it do the work
The easiest way to break through all the holiday marketing “noise” is to offer a seasonal promotion that is meaningful for your consumers. No decorations necessary, simply choose what product(s) you will offer at an attractive discount, then share this limited time offer consistently across OLB, mobile, and in your branch locations.
Platforms like DeepTarget make this simple, as you easily create an ad campaign once and share it to your target audience across all digital channels, ensuring maximum exposure, thereby increasing likelihood of related sales. Plus, the easy interface makes designing an ad that features a seasonal hot cup of joe or falling leaves against an autumn palette is as easy as a drag and drop.
- Throw in a gift
Let’s face it. Who isn’t swayed by a bonus gift, no matter how small? And the great news here is that the giveaway possibilities are literally endless: Fall feature collections from local boutiques, jewelry stores, or outdoor stores; tickets for a local fall festival or pumpkin patch, a catered Thanksgiving Day meal, a cash prize, you name it – the list goes on and on. A small investment can fetch great returns. It’s even better that you are investing in your local community!
And you can REALLY sweeten the deal by jumpstarting the season of giving, partnering with a local nonprofit for a cash donation or a dollar matching program allowing your customers that feeling of personal satisfaction when they are giving back to their community or those in need.
While the autumn months fall in the third quarter of the calendar, for many they usher in a feeling of new beginnings. As the temperatures and colors outdoor change, consumers feelings do too. Connecting your customers with the products that help them achieve their new beginnings at this time of year is mutually beneficial.