September 30, 2021

Just Cool Just Doesn’t Cut It

The experts at DeepTarget are here to help guide the hunt for fintech solutions that offer more than just a cool factor.

At this point, financial institutions are used to the scary statistics predicting their future. With looming threats like non-bank financial services providers, shifting consumer preferences, and saturated ad markets, many banks and credit unions have come to terms with the need for an engaging digital experience to not only meet customers where they are, but impress them with a seamless, personalized content across communications. Perhaps that is why fintechs have seen extreme growth since 2020 and, with capital continuing to pour in, new technologies flooding the market at unprecedented rates. The experts at DeepTarget are constantly innovating to provide integral solutions that deliver relevant offers with rapid implementation. We are here to help guide the hunt for fintech solutions that offer more than just a cool factor.

 

As the world rapidly shifted to remote services in 2020, any digital holdouts in the financial industry had to implement digital services almost overnight.  As financial institutions chose communications platforms, the time seemed right for many to expand to digital services with all the additional features. In some cases, this means that the institutions that were delaying a switch to a digital-forward model, have now adopted the most innovative communication models. While estimates range, it is projected that the average person encounters between 6,000 to 10,000 ads every single day.  A key component for a bank or credit union’s success will be the ability to deploy eye-catching communications that drive engagement. With so many cool features available, it is important that banks shop for fintech support that can help them run a flexible communication plan with a full deck of marketing capabilities that can scale successfully.

 

The quickest way to ruin a great marketing investment is to follow it with a bad customer experience. After investing in a cool marketing solution that impresses your digital users, it is vital that your marketing efforts and digital services are followed with a comprehensive completion of a financial service. In this time of growing pains following the massive shift to digital, many institutions are experiencing integration and customer experience challenges due to substandard experiences following the initial click. The best support for a stellar marketing investment is to then follow it with exceptional service and communication when new systems are not working.

 

Great communication and great customer service in synergy with these useful technologies, create a nexus that evens the playing field and allows community banks and credit unions to compete against the Goliaths of the financial industry. When technology is deployed to create a seamless, comprehensive communication strategy, the design and content serve to guide users to the financial services that help them reach their goals while helping your institution meet its goals.

 

FIs and fintechs need each other to thrive in today’s financial industry. The key to success for banks and credit unions adopting or analyzing their solutions platforms is to challenge the status quo. Don’t settle for “okay” when amazing solutions are out there. Many organizations never move beyond the reliable few providers although their experiences are stale and results stagnant. On the opposite end of the spectrum are those FIs trying to “sell” a platform with bells and whistles but poor user experience because the initial investment has already been made. Why not deploy the best of both worlds? DeepTarget’s transformative tech has been featured at FinovateWest, awarded at the 2021 FinXTech Awards, and is now nominated for the FinTechFutures Banking Tech Awards in the Best Smart Banking Tech Solution category. Our award-winning tech offers more than just a cool factor, delivering relevant offers with user-focused stories and custom content made easy with our disruptive technology.

 

Learn more about our patent-pending 3D StoryTeller technologies, part of our Digital Experience Platform (DXP) here.

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