September 19, 2019

Metrics Matter Most

Marketing managers of every financial institution want to know the secret sauce for successful marketing campaigns. And, guess what?! The not-so-secret secret ingredient for success is… (drumroll, please)… data.

Marketing managers of every financial institution want to know the secret sauce for successful marketing campaigns. And, guess what?! The not-so-secret secret ingredient for success is… (drumroll, please)… data.

 

We hear the sighs of disappointed acceptance. And we get it. It is not that marketing managers don’t see the value of using customer intelligence or gathering metrics, it is just such an incredibly daunting task to face. Knowing what data points are key and how to use them smartly for each and every customer can feel overwhelming.

 

But data is what drives good decision making (or it should). With the right data in hand, you can actually manage your marketing efforts, making strategic decisions about product positioning, audience preferences, premium campaign timing, and more.

 

Here’s the good news, fintechs can fill in these gaps. There are some uniquely positioned fintechs that serve as experts in data tracking, positioning, and strategic outreach. These technologies and the specialists that power them can step in to quickly and effectively support your marketing team in reaching a level of relevance in communication that your traditional marketing days could never achieve.

 

Let me step to the side of the podium to share a few points specific to my favorite fintech, DeepTarget:

  1. We were rated as a top ten mobile solution provider by CIO Outlook.
  2. Our customers, on average, achieve 40x the industry standard response rates, 25%revenue growth, and often experience 500% ROI.
  3. We get great reviews like this one:
“DeepTarget is an incredible vendor and resource to increase member engagement at your Credit Union. Their team reaches out to schedule review calls and provides insightful information and strategies on how to increase the performance of your Mobile & Online Banking campaigns. They were an incredible resource after the Credit Union’s technology upgrade and we were new to Deep Target and had many questions. They are not going to be the vendor who signs you up for their product and you don’t hear from them until it is time for renewal. Thank you for being ALL IN DeepTarget team!” Bethany Dutcher, VP Marketing, Jolt Credit Union

With all that you have on your plate, it would seem to be timely and prudent to let DeepTarget  take care of the secret sauce allowing you to automate the entire process while using your customer intelligence for smart campaigns that you design once and deploy in every communication channel you have.  DeepTarget goes even further by then tracking  the performance metrics that matter so that you can actually see just how successful your marketing campaigns are.  Marketing without metrics simply doesn’t cut it any more.

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